About TrendGraphix
TrendGraphix is a leading provider of AI-powered real estate market data and analytics solutions for brokerages, agents, and MLSs. We help real estate professionals make smarter decisions with powerful market insights. We're looking for a creative, AI-savvy marketer to amplify our brand and build community around our platform. Following a full website redesign, we are expanding our marketing strategic thinker and execution capabilities and are seeking a part‑time team member to manage
digital presence, content publishing, content creation, community engagement, and AI-driven competitive monitoring .
The Role
We're hiring a part‑time Digital Marketing & Community Coordinator who's fluent in AI and genuinely interested in real estate. You'll shape how TrendGraphix shows up online—through blog content, social media, newsletters, and customer community.
This role blends
hands‑on digital marketing strategic plan and execution
with
AI‑assisted research and content support .
You will:
Write blog articles and marketing content
Publish and promote content across channels
Manage social media, newsletters, and community engagement
Use AI tools (ChatGPT, Perplexity, Grok, etc.) to monitor brand presence and competitors
This is an ideal role for someone who enjoys
thinking, planning,
doing ,
organizing , and
amplifying content , and who already uses AI daily to work faster and smarter.
This is a hands‑on role. You'll write blog posts, publish and promote across channels, and engage with our audience. You'll also use AI tools like ChatGPT, Perplexity, Grok, and etc. to monitor our brand, track competitors, and work faster than traditional marketing allows.
It's a great fit if you love creating content, building community, and using AI as a daily multiplier—not a novelty.
Key Responsibilities
Digital Presence & Content
Develop and execute SEO strategy to improve organic search visibility
Create blog posts, articles, and thought leadership content (with AI assistance)
Manage social media presence (LinkedIn, Facebook, X, and others as relevant)
Build and send email newsletters and campaigns to prospects and clients
Produce short‑form video content for social and training purposes
Community & Customer Advocacy
Cultivate customer advocates and gather testimonials, case studies, and referrals.
Monitor and respond to online reviews; encourage satisfied clients to share feedback
Support customer community initiatives and engagement
Coordinate feature announcements and product updates to clients
Marketing Operations
Set up and manage marketing automation workflows
Track and report on marketing metrics (traffic, engagement, conversions)
Collaborate with sales team to align content with outbound messaging
Create basic training videos, tutorials, and onboarding materials for clients
Content Writing & Support
Write short‑form and mid‑length blog articles (e.g., 600–1,000 words) such as:
Product updates and feature highlights
Market insights summaries
Thought‑leadership or “explainer” content (AI in recruiting, analytics trends, etc.)
Use AI tools responsibly to:
Draft outlines
Summarize industry trends
Repurpose existing materials (emails, webinars, PDFs) into blog content
Coordinate with other content writers when deeper or more technical pieces are required.
Blog & Content Publishing
Manage the content calendar for blogs, newsletters, and social posts.
Coordinate blog/article publishing with internal team or developers:
Submit final content in required format (Word Docs, etc.)
Review deployed pages for accuracy once live
Ensure consistency in tone, formatting, and messaging.
Note:
This role does not require HTML or code deployment.
Social Media & Brand Presence
Schedule and publish posts on LinkedIn, X (Twitter), YouTube, and Facebook (2–4 posts/week).
Repurpose blogs, reports, and product updates into social‑ready posts.
Engage with industry and partner content to maintain visibility.
Maintain consistent brand voice aligned with TrendGraphix’s AI‑driven positioning.
Email & Newsletter Campaigns
Set up and send newsletters and email campaigns using Mailchimp, SalesForce, or similar tools.
Segment lists (customers, prospects, partners).
Track basic metrics (open rate, click‑through rate).
Community Management
Support and grow TrendGraphix’s online community (LinkedIn Group or Slack).
Share updates, highlight content, and encourage participation.
Route product questions or feedback to internal team when needed.
AI‑Driven Monitoring & Competitive Awareness
Use AI LLM tools (ChatGPT, Perplexity, Grok, etc.) weekly to:
Monitor mentions of TrendGraphix online
Track competitor messaging and positioning (Courted, Relitix, ShowingTime+, Lone Wolf, etc.)
Identify trending topics, keywords, and gaps in visibility
Provide short internal summaries (bi‑weekly or monthly) with insights and recommendations.
Reporting & Coordination
Track and summarize:
Social engagement and follower growth
Newsletter performance
Blog traffic (via Google Analytics 4 or shared reports)
Provide a concise monthly update with observations and next‑step suggestions.
Coordinate with Product, Sales, and other writers.
Content Writing & Support
Write blog articles such as:
Product updates and feature highlights
Market insights summaries
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Part-Time Digital Marketing & Community Coordinator (AI-Fluent)
TrendGraphix, Sacramento, CA, United States