Executive Director, Marketing – Responsible for leading and crafting launch preparations for a key asset in the Respiratory & Immunology portfolio.
Responsibilities
- Build bold brand ambition to improve patient impact based on deep insight from external Scientific Experts, Payers, Patients, advocacy organizations and other key partners.
- Develop detailed product strategy and promotional campaign for the asset, including pre‑launch and launch strategy and operational plans.
- Own P&L, including forecast development and performance versus forecast.
- Execute marketing plans, driving innovation and implementing key initiatives while embracing new channels and technology.
- Inform brand strategic decisions – including life‑cycle planning and data generation – in line with longer‑term objectives and relevance for patients, customers, and the market.
- Partner with Sales leadership to ensure organizational alignment from strategy through field execution, setting brand strategies and holding sales leaders accountable to performance and forecast delivery.
- Collaborate and maintain positive relationships with strategic partners globally and in the U.S.
- Actively participate in the R&I Leadership Team, leading TA initiatives to optimize portfolio value and strengthen team skills.
- Build an employee experience that ignites innovation and unites talent to deliver the business, leading and aligning the team around a clear vision and purpose.
Minimum Qualifications
- Bachelor’s Degree, preferably in business, marketing, or the sciences.
- 10 years’ experience in pharmaceutical, healthcare, or biotech industries.
- Consistent track record leading successful development of brand and/or therapeutic area strategies founded on clear customer and market insights.
- U.S. product launch experience.
- Experience in and/or leading customer‑facing roles.
- Experience using clinical data in crafting brand strategies and lifecycle planning.
- Successful experience leading and developing high‑performing teams, partner engagement, and cross‑functional collaboration to move key initiatives forward.
Preferred Qualifications
- Experience with revenue forecasting, expense management, and communicating brand performance.
- Strong knowledge of U.S. R&I thought leaders.
- Ability to identify innovative strategies with the greatest business impact and empower teams to implement the plan.
- Strong curiosity, growth mindset, and high learning agility.
Location & Working Environment
Based at our Wilmington, DE campus headquarters for the U.S. Biopharma business. In‑person work is required at a minimum of three days per week, with flexibility around individual needs.
EEO Statement
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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