Web Content Optimization Specialist

A company is looking for a Web Content Optimization Specialist to join their Web & Search Engine Optimization team.
Key Responsibilities

Develop and optimize global website content for digital initiatives, ensuring scalability and AI-driven indexing
Collaborate with UX designers and marketing teams to create user-centered digital journeys and effective copy
Ensure compliance with SEO best practices and E-E-A-T principles to maintain brand authority and visibility

Required Qualifications

4-7 years of experience in web content strategy, digital content management, or UX writing
Strong knowledge of modern SEO practices, including AI-driven search and entity-based optimization
Proven ability in writing for conversion and engagement using data-driven insights
Technical proficiency with Content Management Systems (CMS) like Sitecore
Working knowledge of analytics tools such as Google Analytics