Public Relations Manager

Public Relations Manager
Posting Date:

May 2026

Job Department:

Marketing

Schedule:

Full Time

Job Type:

On-site

Location:

Candler 111 Market Pl Suite 800 Baltimore MD 21202

Summary
The National Aquarium is seeking a PublicRelations Manager to plan media relations outreach and implement tactics, provide reporting, writingand media relations supportas a member of theNational Aquarium Marketing Department.The PR Manager will focus on building and maintaining the National Aquarium’s reputation in an effort to encourage visitation and support by guests and donors.In addition toperformingmedia relationsduties, thePublicRelations Managerworks closely with theSocial Media, VisualCreativeandContent teamsto ensure all public-facing communications are consistent with theNational Aquarium style and tone. The Public Relations Manager manages relationships with public relations partners, including local and national publicrelations agencies, and crisis communications firms as needed.

Key Responsibilities

Work closely with the Director of the unit to execute PR strategy and manage agency efforts.

Serve as the primary PR contact for all inbound/outbound requests, managing the media relations inbox.

Implement and manage a sustained, targeted media/public relations campaign for the Aquarium, working with allstakeholdersas necessary.

Draft and edit press releases, media alerts, talking points, nominations, and other public-facing materials.

Cultivate andmaintainstrong relationships with media, influencers, community partners, and other key external stakeholders.

Monitor media coverage, industry trends, and emerging issues toidentifyopportunities and mitigate reputational risks.

Proactively Identify, develop, and pitch compelling stories, announcements, and thought leadership opportunities to local, regional, and national media outlets.

Facilitate on-site interviews, press conferences, media events, and media tours.

Direct site visits and tours involving photography and filming in the building.

Regularly gather andmaintaincurrent information fromvarious divisions and departments for use as content in communications and marketing materials.

Identifyspokesperson(s) for media opportunities and coordinate all necessary Aquarium teams to accommodate interviews.

Conduct media training for spokespersons.

Play keyrolein issues management, rapid responsemanagementand crisis communications for NA.

Managerelationshipwith reporting agencies(asappropriate).

Maintainmediamonitoringdatabases and developrequested reports.

Consider and promote NA’s impacton andrelationships within the community.

RepresenttheMarketingdepartment on various internalcommittees.

Support company mission.

Adhere to all organizational and departmental policies and procedures.

Other duties as assigned or required.

Qualifications

The individual who will thrive in this position is a creative, driven, results-focused professional, who truly values the Aquarium’s commitment of connecting people with nature to inspire compassion and care for our ocean planet.

Bachelor’s degreerequired, preferably in communications, public relations, marketing, or relatedarea.

3 – 5 years of progressively responsible experience in public relations or related fieldrequired.

Proven media relations experience with both local and national outlets. Local and national media contact lists and successful media placementsrequired.

Exceptional writing and public speaking skills.

Ability to be onsite and available for media efforts, at times outside of standard workday hours.

Decisive and resourceful with the ability toanticipateand act on events and opportunities inan appropriate manner.

Ability tofacilitateboth media and crisis training.

Professional demeanor torepresentNA favorably in a public forum.

Proven ability to work both independently and as part of a team, exercising sound judgment.

Demonstrated ability to uphold and promote NA’s values and to link NA’s communications efforts to the values and the mission.

Compensation
Salary range ($58,660-71,399). National Aquarium provides an excellent benefits package, including four weeks paid time off, and six paid floating holidays and up to four weeks of paid family leave. Employees are eligible for health care (single and family) after 30 days of full-time work. Conservation day leave and 401(k) plan with employer match available.

Equal Employment Opportunity
National Aquarium values an inclusive and diverse environment for all employees, volunteers, and interns. Our goal is to recruit, develop, and retain the most talented people from a candidate pool representative of the variety of communities we serve. With a commitment to diversity, equity, inclusion, and justice, the Aquarium is proud to be an Equal Opportunity Employer and promotes an environment free from all discrimination and harassment.

In the selection and retention of employees, volunteers, and interns, we do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, ancestry, citizenship status, age, physical, mental, or sensory disability, sex (including pregnancy or childbirth), marital status, veteran status, sexual orientation, gender identity and/or expression, genetic information, arrest record, family or caregiver status, HIV status, socioeconomic status, or any other characteristic protected by applicable federal, state, or local law.

Our organization is dedicated to this policy with respect to all terms and conditions of employment, including but not limited to recruitment, training, promotions, performance management, and separation, and general treatment during time of employment.

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