Marketing Manager

Overview
WuXi AppTec is looking for a Marketing Manager with well-rounded skills based in the greater San Diego area. The Marketing Manager plays a key role in crafting and executing the company’s marketing strategy. This individual is responsible for marketing planning, managing tradeshow and event activities, contributing to digital marketing initiatives, and ensuring effective CRM utilization to support branding, lead generation and customer engagement. The ideal candidate is both strategic and hands‑on, with strong project management skills and a passion for driving measurable results.

Please note this job is remote in San Diego area.

Responsibilities
Marketing Planning & Strategy

Participate in marketing strategic planning and turn marketing strategies into actional marketing plans aligned with business goals

Monitor industry and market trends, customer needs, and competitive insights

Collaborate with leadership, content, scientific and sales teams to align messaging and priorities

Initiate marketing campaigns and track effectiveness

Tradeshow & Event Management

Plan, coordinate, and execute all aspects of tradeshows, conferences, and customer events in assigned areas

Manage booth materials, logistics, vendor relationships, and onsite execution

Responsible for accurate and prompt lead collection, entry into CRM, assignment to sales and marketing follow-up

Develop pre‑ and post‑event marketing promotions to maximize lead generation and follow‑up

Track event performance and recommend improvements for future participation

Digital Marketing

Contribute to digital marketing initiatives by working with dedicated content and digital marketing resources, including website content, SEO, paid media, email marketing, and social media

Manage content calendars to enhance brand awareness and lead generation

Monitor digital analytics and optimize campaigns for performance and engagement

CRM Management

Serve as a member of the CRM team; develop workflows, segmentation strategies, and reporting dashboards for assigned areas

Use CRM insights to refine marketing campaigns, nurturing effectiveness, and user behavior, and improve customer lifecycle management

Support user adoption of HubSpot and Salesforce processes through documentation and operational guidance

Reporting, Dashboards & Insights

Analyze campaign, channel, and funnel performance across systems

Provide performance summaries explaining results, drivers, and optimization opportunities

Support post-campaign reviews and retrospectives to identify learnings and process improvements

Maintain recurring reports and dashboards

Cross-Functional Collaboration

Work closely with marketing, sales, and BU teams to support campaign execution and lead management

Monitor feedback related to marketing engagement and effectiveness for continuous improvement

Conduct other functions as assigned

Qualifications
Required

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or Chemistry.

3–7 years of experience in marketing, with exposure to planning, digital marketing, and event management

Excellent communication, writing, and presentation abilities

Strong project management and organizational skills

Based in the greater San Diego area

Preferred

Experience with CRM platforms (e.g., Salesforce, HubSpot)

Experience in the life science, pharmaceutical development or medical device sectors

Strong analytical skills and mindset

Ability to balance strategic thinking with hands‑on execution

Success Traits

Highly organized and detail‑oriented

Comfortable managing multiple projects simultaneously

Result‑driven mindset with a focus on continuous improvement

Collaborative, proactive, and resourceful

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability

This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.