Director of Product Marketing

As Director of Product Marketing, you will own how Steer Health goes to market. This is a foundational, high-impact role reporting directly to the CEO. You'll join as a senior individual contributor with a near-term mandate to build a small team, and you'll work in lockstep with product, sales, and customer success to define and own our category. This role sits at the intersection of two distinct buyer motions - complex enterprise health system deals and high-velocity mid-market specialty group sales - and requires someone who can write a compelling board-level narrative in the morning and a punchy outbound sequence by afternoon.
What You'll Own

Positioning & category narrative:

Own the "AI Workforce for Healthcare" story from category creation to product-level messaging. Make it land differently for a health system CIO vs. an independent orthopedic practice owner.
Go-to-market launches:

Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence - from internal enablement kits to market-defining moments.
Competitive intelligence:

Know the market cold. Build battlecards and positioning frameworks that help sales win against Nuance, Suki, Abridge, Luma Health, and the biggest competitor of all: status quo.
Sales enablement:

Partner with the VP GTM to produce one-pagers, ROI calculators, objection-handling guides, and outbound sequences tailored by specialty and segment - materials the field actually uses.
Customer marketing:

Turn 109 customer organizations into advocates, case studies, and expansion opportunities, with formal reference programs anchored by marquee logos.
Analyst and press relations:

Proactively place Steer in Becker's, Healthcare IT Today, HIMSS, and MGMA conversations; build toward KLAS and Gartner visibility.
Conference strategy:

Own Becker's, HLTH, MGMA, and ViVE - from booth narrative to executive programming to post-event pipeline sequences.
Marketing metrics:

Define what good looks like across pipeline contribution, win rates by segment, content engagement, and competitive displacement. Then improve the numbers.
Requirements
Must-haves:
7+ years in B2B SaaS product marketing, with at least 3 years in healthcare IT or digital health
Proven track record owning positioning for both enterprise and mid-market segments simultaneously
Exceptional writer - executive-grade narrative and punchy sales copy in the same week
Experience launching an AI or automation product in a regulated industry
Comfortable operating lean - scrappy when the moment requires it, strategic when it counts
Has built sales enablement materials that field teams actually reach for
Strong differentiators:
Experience at a category-creating company, not a fast-follower
Understands EHR ecosystems - Epic, Athena, eCW are not acronyms you need explained
Has marketed to both health system C-suite and independent practice operators
Background touching clinical workflow, revenue cycle, or patient access
Contributed to a Series A or B investor and analyst narrative, not just customer-facing work
Thinks in systems - maps a full buyer journey and identifies the 3 highest-leverage points

We hire for how people think, not just what they've done. The person who thrives in this role:
Asks "so what?" before saying "great work"
Moves without waiting for permission on a landing page headline
Finds angles competitors miss because they question the obvious
Builds things once and makes them reusable, not one-off deliverables
Knows why a health system CFO says yes - and why a practice manager does too, and understands those are different reasons
Is genuinely curious about healthcare, not just marketing in it
Why Steer Health

Category-building moment:

You're not joining a mature marketing machine. You're building the function that defines how "AI workforce for healthcare" enters the market lexicon permanently.
Real proof points:

36% net new patients captured after hours. $82M+ revenue recovered annually. 44K+ staff hours saved per year per health system. 109 live customers. The ammunition most healthcare startups spend years chasing.
Direct founder access:

You report to the CEO. Your strategy is heard at the highest level - no six layers of approval for a campaign pivot.
Meaningful upside:

Competitive salary with meaningful equity at a company on a clear inflection point. The story you build directly moves the valuation needle.
Benefits
Health, Vision, Dental and Life Insurance

2 weeks PTO + Holidays