Job Summary:
We are seeking a highly motivated and detail-oriented
ssistant Brand Manager
to support our growing
skincare brand . The ideal candidate is passionate about
beauty and wellness , understands current
skincare trends , and is eager to contribute to
brand storytelling, campaign execution, and daily marketing operations .
Work Hours:
5 days a week, 9 AM-6 PM or 10 AM-7 PM (EST)
In-office
2 days per week
Key Responsibilities:
Support
new product launches , including concept development, copywriting, product positioning, packaging, sample coordination, competitive research, retailer submission decks, and go-to-market planning
Collaborate with
sales and retail teams
to develop
in-store and online promotions , ensuring alignment with brand strategy
ssist in the
planning, coordination, and execution
of integrated marketing campaigns across
digital, social, and retail channels
Coordinate
PR events, sampling activations, and pop-ups , handling logistics, timelines, and vendor communication
Track
SKU and campaign performance , preparing weekly/monthly marketing reports
Compile the
weekly 360 marketing deck
(sales review, newness performance tracker)
ssist with
demand planning
for new items (monthly) and
inventory management
for brand and channels
Conduct
competitive and trend analysis
to inform campaign strategies and innovation planning
Partner closely with
cross-functional teams
to enhance brand awareness, sales, profitability, and stock levels
Lead brand initiatives and gain alignment on key strategies requested by the Brand Manager
Requirements:
Bachelor's degree in
Marketing, Communications, Business , or a related field
3-5 years of
marketing experience , preferably in
skincare, beauty, or Client industry
Experience working with
Sephora, Ulta, or beauty specialty channels
Strong
communication, organizational, and time-management skills
Proficiency in
Microsoft Office ; experience with
dobe Creative Suite, Canva, or Google Analytics
is a plus
Passionate about
skincare
and knowledgeable about
beauty trends and consumer behavior
Self-starter with a
proactive attitude
and a keen eye for detail
Proven ability to apply
nalytical thinking and data-driven decision-making
Experience collaborating with
R&D, Supply Chain, and Sales teams
to develop
innovative products
with compelling storytelling and seamless execution
Preferred Qualifications:
bility to
read Korean
(preferred);
reading, writing, and speaking Korean
is a strong advantage

Assistant Brand Manager - Bilingual Korean/English
Macpower Digital Assets Edge, New York, NY, United States