Digital Product Manager

Group Retiree Project

Group Retiree Project – business (example company, IBM) – taking on their business, and here are the 3 plans we offer for their retirees, plans they go through UHC – the lift and shift is the Group Retiree’s want to sue some of the features they already have… example: drug cost estimator tool, but will need some changes, so need to map the changes or new features
Job Description

If you have a passion for all things digital read on. We are looking for a well-rounded digital guru with experience leading strategy and execution in the creation of an omni-channel user experience. The Digital Product Manager is responsible for creating the ideal prospect acquisition experience that meets both user and business needs. This position requires collaboration with key business stakeholders to develop and maintain a multi-year roadmap and the associated business cases that justify investment. You will also be responsible for delivering on the vision and demonstrate success via user feedback and supporting growth metrics.
Primary Responsibilities

Develop and execute a plan to enhance existing, or develop new, digital products and features that improve the customer’s overall digital experience with a focus on engagement and driving conversions
Work with other organizational leaders (e.g. Product, Design, Content, and User Experience Strategy) to develop and communicate a comprehensive product roadmap in support of strategic business initiatives
Collaborate with applicable business partners and stakeholders to conduct market research and analysis that informs product strategy
Drive third-party product evaluation, prototype development, and A/B testing to inform decision making and product strategy
Define and communicate customer personas and respective business and product needs
Utilize influencing skills to build a collaborative culture and foster relationships with both internal and external strategic partners
Manage digital product performance through the definition of, and measurement against, key business results and objectives
Partner with our Digital Delivery teams on the analysis, design, development and testing of product capabilities and features
Participate in Agile Scrum process to ensure business vision is being accurately implemented and meets defined acceptance criteria
Collaborate with team members to prioritize online product needs based on user research, marketing insights, competitive intelligence, business needs, and trends in online technology and user experience
Ensure digital solutions are delivered according to plan, including identifying and resolving risks and issues
Develop various communication elements to socialize/explain/educate stakeholders on product strategy and respective delivery statuses
Required Qualifications:

Bachelor’s degree required
Digital industry expert with a passion for staying current
5+ years of digital marketing experience
Understanding of digital marketing and user experience best practices
Experience developing a multi-year digital strategy, focused on user and business needs
Ability to understand and optimize the entire user experience funnel, leveraging testing and personalization tools (i.e. Adobe Target, etc.)
Experience with analytics tools (i.e. Google Analytics, Adobe Analytics, etc.)
Understanding of content management systems (i.e. Adobe Experience Manager, Sitecore, etc.)
Understanding of direct-to-consumer (“DTC”) digital prospect acquisition and measurement
Ability to create and refine processes toward efficient execution
Experience managing agency relationships relative to UX and related activities
Experience leading online products, user experience, content, design, or production in large corporate or health care environments
Ability to develop and maintain relationships to establish trust and credibility across a matrixed, cross-functional team
Experience with Agile software development processes. Formal experience with one or more recognized Agile methodologies (Scrum, XP, etc.) or toolsets (VersionOne, Rally, etc.) preferred
Solid communication skills, including written, spoken, and presentation communications
Experience coordinating priorities and contributions of project stakeholders from across a large, diverse organization
Preferred Qualifications:

Health care experience or experience in other interactive and digital industries such as retail and financial services
Experience working successfully in a large, matrixed organization
Experience coordinating priorities and contributions of a network of stakeholders from across a large, diverse organization
Experience delivering Web experiences that meet user needs based on usability research, UX design and information architecture principles, and product management methodologies
Experience working collaboratively at all levels and across business lines using influencing skills
Required Skills : Agile Rally for backlog Aha for intake 1. Heavy Digital background / Direct to Consumer background is ideal but not required 2. Road maps with AB testing / usability / analytics / desktop vs. Mobile / etc. 3. Need a Business Analyst Mindset i. Analyst role to build out the requirements ii. Map out Roadmap and prioritization and pulling in the right resources to get that done 4. Some really good Project Management BG with Business Analyst, but would need PM in Digital 5. Healthcare is plus / Retail is ideal otherwise Basic Qualification : • Heavy Digital background / Direct to Consumer background is ideal but not required • Road maps with AB testing / usability / analytics / desktop vs. Mobile / etc. • Need a Business Analyst Mindset o Analyst role to build out the requirements o Map out Roadmap and prioritization and pulling in the right resources to get that done • Some really good Project Management BG with Business Analyst, but would need PM in Digital Additional Skills : • Heavy Digital background / Direct to Consumer background is ideal but not required • Road maps with AB testing / usability / analytics / desktop vs. Mobile / etc.