Director of Marketing

Job Description

Client Summary:
Rapidly growing healthcare technology company
Uses advanced tools to improve care delivery
Broad patient reach and adoption
Works with multiple types of healthcare organizations
Helps increase efficiency and reduce expenses
Distinct business model with limited competition
Significant market opportunity ahead
Position Responsibilities:

Build and execute full-funnel marketing strategy across demand generation, ABM, and digital channels
Own pipeline growth, lead generation, and marketing performance metrics (MQL SAL)
Manage and transition outsourced marketing efforts into an in-house function
Partner with sales leadership to align marketing strategy with revenue goals
Oversee brand, content, and campaign execution across all channels
Experience & Skills:
Required Experience and Qualifications:
Expertise in demand generation and B2B healthcare marketing
6+ years' Experience in healthcare technology, SaaS, or digital health marketing
Exposure to account-based marketing (ABM) and growth marketing strategies
Working Knowledge of CRM and marketing automation tools (e.g., HubSpot, outbound platforms)
BS in Marketing, Business, or equivalent experience
Compensation $150k-$170k, Health Insurance, Paid Vacation