Integrated Marketing Manager

INTEGRATED MARKETING MANAGER

We're a major player in the automotive aftermarket accessory space with a start-up mindset - and we're looking for an Integrated Marketing Manager to match. This is a role for someone who thrives on variety, with the chance to touch every facet of marketing - from creative development to media planning and full-scale campaign execution. It's an opportunity to make a tangible impact in a dynamic, fast-paced environment. If you're excited by seeing your work out in the world and influencing key outcomes across both DTC and B2B channels, you'll fit right in.

Please note that this is an onsite role at our corporate office in Bolingbrook, IL.

As an Integrated Marketing Manager, you will

Strategic Marketing & Planning
Partner with key stakeholders to develop integrated marketing programs that drive measurable business outcomes
Support go-to-market planning for new product launches, including positioning, messaging, channel strategy and implementation
Research, monitor and analyze industry trends and competitor products and marketing activities
Contribute to account planning, forecasting and budget management
Brand Management, Advocacy and Engagement

Serve as a steward of the brand, ensuring consistency in voice, tone and experience across all consumer touchpoints
Support development and evolution of brand guidelines, visual identity systems and messaging frameworks
Collaborate with Creative/Studio teams to manage and maintain brand assets and asset management systems
Identify and support opportunities in PR, brand advocacy and customer loyalty initiatives
Review and assess incoming partnership inquiries from creators, agencies, and brands to identify high-impact collaboration opportunities
Campaign Development & Execution

Collaborate with internal teams and external agencies on authoring of creative briefs and development of creative campaigns (evergreen, seasonal and product launches)
Participate in media and creative planning sessions to ensure alignment across channels
Lead execution of integrated campaigns across channels including OOH, print, social, web, email, SEM, video and B2B
Partner with Digital, Web and Studio teams to deliver high-quality, on-strategy work
Project Management & Cross-Functional Leadership

Oversee timelines, deliverables and communications across stakeholders to ensure projects stay on track
Align cross-functional teams and proactively identify risks, roadblocks and solutions
Ensure cohesive execution across multiple workstreams and partners
How you work

You bring a test-and-learn mindset, continuously optimizing based on performance and insights
You are naturally curious and proactive, identifying opportunities and bringing forward thoughtful, data-informed ideas
You balance strategic thinking with hands-on execution, able to zoom out while managing day-to-day details
You take ownership and accountability, following through on commitments and delivering high-quality outcomes
You thrive in a fast-paced, ever-changing environment and adapt quickly to shifting priorities
Qualifications

8-10 years of experience in marketing or integrated marketing roles
Strong strategic thinking with the ability to connect big-picture ideas to execution
Highly collaborative, with the ability to build relationships and influence cross-functional stakeholders
Excellent communication and storytelling skills
Strong organizational skills with the ability to manage multiple priorities
Proactive, solutions-oriented mindset with a bias toward action
Creative thinker with a strong attention to detail
Proficiency with project management and collaboration tools, including Asana, the Atlassian suite (Jira, Confluence) and Microsoft Outlook
Working knowledge of Adobe Creative Suite: able to view, annotate and navigate creative files without needing a designer to hold your hand
Experience with collaborative proofing platforms for managing review cycles, versioning, and stakeholder feedback
Authorized to work in the United States

Why you'll love working at WeatherTech

WeatherTech is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and clean and safe workspace. Employees are offered an array of perks including:

Outstanding BlueCross BlueShield of Illinois medical plans; as well as dental, vision, short- and long-term disability, and company-paid life insurance
401(k) with employer matching
Paid vacation, holidays, and personal time