Job Title
Director, Advocacy & Influencer Marketing, CeraVe US
Division
L’Oréal Dermatological Brands
Location
Hudson Yards, New York, NY
Reports To
AVP, Brand Engagement Lead, CeraVe US
Job Summary
The CeraVe brand seeks a social media and marketing leader to elevate the brand’s presence in the US. The Director will manage Advocacy & Influencer Marketing, ensuring seamless integration across all marketing functions, driving brand awareness, sales growth, and influencing key marketing moments such as tentpole activations and product launches.
Responsibilities
- ADVOCACY & INFLUENCER MARKETING
- Oversee a team of Managers that deliver on campaign strategy and execute tactical deployment of influencer marketing for CeraVe in the US.
- Develop an overarching strategy for A&I that reflects market trends and platform evolution, keeping the brand competitive.
- Identify relevant cultural and social media trends and ensure integration in content to maximize relevance.
- Collaborate with owned counterparts to maximize paid social presence of A&I content across TikTok, Meta, Instagram, Snapchat, Reddit, and Pinterest.
- Grow and maintain the number of activated influencers from nano to VIP.
- Ensure the team meets critical A&I KPIs, consistently ranking high for share of influence, views, and engagement.
- ADVOCACY MANAGEMENT
- Balance “Love” vs “Paid” content through community development, seeding, and other brand-love tactics.
- Work with PR and Marketing teams to navigate brand partnerships that elevate and expand presence beyond skincare into new verticals.
- CROSS-FUNCTIONAL MANAGEMENT AND COORDINATION
- Collaborate with LDB Digital US and Global counterparts to align execution, KPIs, and best practices.
- Work with DMI/Global Marketing to adapt marketing playbooks for US needs.
- Coordinate across US Marketing, DMI, and Media teams for flawless execution of major tentpoles and launches.
- AGENCY & BUDGET MANAGEMENT
- Serve as key relationship holder for agency and vendor relationships, ensuring resourcing needs are met.
- Manage budgets covering influencer contracts, agency retainers, and vendor contracts.
- REPORTING & PRESENTATIONS
- Develop executive presentations reflecting strategy, impact, and future learnings of all campaigns.
- Integrate KPI reporting into campaign reports and executive presentations.
- Report on performance and rankings via LUSA and Global reporting tools such as Traackr.
- TEAM MANAGEMENT & DEVELOPMENT
- Develop managers of varying levels to operate at maximum efficiency.
- Work with each individual on personal and professional growth, creating specific growth plans.
- Create a team culture that values diverse opinions, fun & energy while maintaining CeraVe’s pace.
Required Qualifications
- Education: Bachelor’s Degree in Marketing, Communications, or Public Relations.
- 8–10 years of experience in marketing within skincare, beauty, and/or CPG industry.
- Passionate about social media, particularly trends in the beauty and skincare space.
- Experience delivering effective presentations via PowerPoint and proficiency with MS Word, Excel, and Outlook.
- Experience using Traackr for influencer marketing reporting.
- Strategic planner and creative thinker with strong vision and collaborative mindset.
- Proven ability to manage multiple projects with aggressive timelines.
- Change‑agile and demonstrates success in a fast‑paced, evolving landscape.
- Strong teamwork, collaboration, and business‑relationship building skills.
- Experience managing content and creative, and knowledge of creator communities.
- Required to be in office 3 days per week; during remaining 2024 weeks the office will alternate while remodeling.
Preferred Qualifications
- Master’s Degree in Marketing, Communications, Beauty/Skincare Management, Business, or a related area.
- Relevant industry certifications.
Benefits
- Competitive benefit package: Medical, Dental, Vision, 401K, Pension Plan.
- Hybrid work policy: 3 days in office, 2 days remote.
- Flexible time off: paid holidays, vacation, vacation buy‑out program, volunteer time, summer Fridays.
- Company perks: VIP access to L’Oréal’s internal shop, monthly mobile allowance.
- Learning & development: unlimited e‑learning, lunch & learn sessions, mentorship.
- Employee Resource Groups: think tanks and innovation squads.
- Access to mental health & wellness programs.
We are an Equal Opportunity Employer and welcome applicants from diverse backgrounds. Disability accommodation requests can be made by emailing USApplicationAccommodation@support.lorealusa.com. Our Safe Together Plan prioritizes employee health and safety for all.
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