Account Director, Influencer Strategy
Weber Shandwick is more than a leading global PR agency – we are an engagement agency that works at the cutting edge of new media. We are storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
Responsibilities
- Build social influencer strategies cross‑functionally to align strategic efforts and priorities, and develop strategic outputs with little to no oversight.
- Collaborate closely with strategy, creative, paid, and larger integrated agency teams to deliver program initiatives.
- Drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time.
- Lead the end‑to‑end influencer procurement process from influencer recommendations, content reviews, content posting, and reporting.
- Maintain strong connections with talent and management agencies to ensure quality relationships, reliability, and quick turn asks.
- Spearhead high‑profile activations and campaigns for some of our top tech, consumer, and CPG clients.
- Provide expert counsel to clients and colleagues on social/digital/influencer best practices.
- Lead a high‑performing team; mentor and develop junior team members.
Qualifications
- 8+ years of experience, preferably within an agency environment.
- Comfortable working in a team setting, not an independent contributor.
- Strong understanding of the overall media and social landscape, with an emphasis on digital experience.
- Excellent communication and negotiation skills, with the ability to develop relationships with influencers, creators, agencies, and other partners.
- Deep expertise in managing influencer programs.
- Strong knowledge of social platforms, including paid amplification and campaign optimization.
- Strong understanding of marketing funnel analytics and KPIs.
- Familiarity with a broad set of social, media and influencer analytics tools.
- Detail‑oriented, multi‑tasker with excellent time‑management skills.
- Strong written, verbal communication, negotiation and presentation skills.
- Experience leading a team is an asset.
- Bonus if you have experience in the B2B and LinkedIn influencer space.
Additional Requirements
Be a driver of culture: Must have true passion and understanding of pop culture and be part of the community (music, gaming, fashion, food, internet culture, etc.). This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle.
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DEI); be culturally vigilant with the ability to understand, communicate with and interact effectively with people across cultures.
Have “Gravitas” in the influencer space and skin‑in‑the‑game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers directly or via their agents. You must be open to a public‑facing role and willing to speak publicly about influencer trends when opportunities arise.
Know how to identify and manage diverse vendors and partners: Experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with ongoing changes in our influencer database).
Be ready to lead at any moment: Work with leads and step up to the plate to lead effectively in the client's and agency's best interests while cultivating, mentoring and coaching mid‑to‑junior staff members on the influencer team.
Hustle: Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: Understand how important it is to be in compliance with best practices (FTC updates, platform requirements); continuously build our excellence by partnering with legal and finance to reduce risk and liabilities for every campaign you touch.
Have experience building engaged audiences: On Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
Know how to build a story: Build client presentations that tell smart, compelling stories. Be highly motivated, energetically charged and inspired at all times.
Be curious, always: Willing to learn a little bit of everything and open to taking on anything.
Compensation
Salary: $100,000 USD – $130,000 USD.
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s or applicant’s background, pertinent experience, and qualifications.
Equal Opportunity Employer
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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