Digital & Marketing Designer

Digital & Marketing Designer Hybrid – In office 3 days a week
About Pets + People is a leading designer and manufacturer of pet and household consumer products for nationally recognized brands including Burt’s Bees, Arm & Hammer, Clorox, Glad, and Fresh Step, as well as licensed entertainment properties such as Disney, Star Wars, and Harry Potter.

Role Overview
We are seeking a highly skilled Digital & Marketing Designer to support the creative and strategic execution of digital, e‑commerce, and marketing initiatives across a portfolio of national consumer brands. This role blends e‑commerce design expertise, licensed brand compliance, and multi‑channel marketing execution, and works closely with marketing, sales, legal, and creative teams. The ideal candidate is both detail‑oriented and concept‑driven, thrives in a fast‑paced environment, and brings a strong understanding of how design impacts conversion, brand perception, and retail performance—especially within Amazon and major e‑commerce platforms. This position reports to the Digital & Marketing Design Manager.

Core Responsibilities

E‑Commerce & Digital Design

Concept, design, and execute high‑conversion digital assets for Amazon and other e‑commerce platforms, including:

Feature & Benefit imagery

A+ Content

Brand Story modules

Brand Stores

Design and optimize digital product imagery and content to align with platform specifications (Amazon, Walmart, Chewy) and internal brand standards.

Prioritize and manage product content uploads in alignment with product launches, production timelines, and shipping schedules.

Support additional e‑commerce platforms and online retailers with compliant, conversion‑focused assets.

Stay current on e‑commerce trends, emerging technologies, and best practices, sharing insights with the broader creative team.

Marketing, Trade & Sales Support

Design marketing collateral including brand decks, sales presentations, capabilities brochures, flipbooks, PR materials, and advertising assets.

Develop large‑scale tradeshow and event graphics (signage, displays, promotional materials, giveaways) for industry events such as Global Pet Expo and SuperZoo.

Produce advertising assets for trade publications, show directories, and event‑related e‑commerce initiatives.

Support identity and branding initiatives, including branded merchandise and internal marketing materials.

Web, Social & Multimedia

Design, build, and maintain company and brand websites using platforms such as Wix and Squarespace, including page layouts, mockups, and content updates.

Create B2B and B2C content for social media platforms, including static, animated, and short‑form video assets.

Design digital marketing elements such as email campaigns, banners, GIFs, and web graphics.

Assist with video production, editing, storyboarding, and coordination for domestic or overseas shoots as needed.

Support product photography and multimedia asset creation (experience preferred).

Digital Asset Management & Collaboration

Product Photography and Videography

Manage and maintain digital asset libraries across multiple brands using tools such as Amazon Vendor Central, Brandfolder, Dropbox, and internal DAM systems.

Ensure assets are organized, version‑controlled, and accessible for sales, marketing, and creative teams.

Manage multiple projects simultaneously, ensuring timely delivery, accuracy, and adherence to brand and licensing standards.

Collaborate cross‑functionally with marketing managers, sales teams, creative leadership, and external partners to translate briefs into cohesive, brand‑aligned creative solutions.

Brand Licensing & Compliance

Design marketing and digital assets for licensed properties (e.g., Disney, Star Wars, Harry Potter) and national consumer brands.

Collaborate closely with legal and compliance teams to ensure all creative adheres to complex intellectual property usage rights and brand guidelines.

Maintain a strong understanding of brand standards and licensing requirements across multiple clients and categories.

Required Qualifications

Bachelor’s degree (or equivalent) in Graphic Design, Digital Media, Communication Design, or a related field.

3+ years of progressive experience in digital design and marketing, preferably within consumer goods, e‑commerce, or agency environments.

Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro) including comfort with image generation.

Strong experience designing for Amazon and major e‑commerce platforms.

Demonstrated knowledge of brand licensing and compliance, particularly with character and lifestyle brands.

Strong understanding of brand guidelines, typography, composition, color, and visual hierarchy.

Experience managing complex workflows, cross‑functional approvals, and multiple concurrent projects.

Portfolio required, showcasing digital, e‑commerce, web, social, and marketing design work.

Preferred Skills

Experience with Wix, or similar web design platforms.

Familiarity with Asana, QuickBase, or other project management tools.

Understanding of digital performance metrics, A/B testing, and conversion optimization.

Experience with animation, video editing, UX/UI, and product photography.

Who You Are

Highly collaborative, communicative, and comfortable working cross‑functionally.

Organized, proactive, and able to manage shifting priorities and deadlines.

A strategic thinker who balances big‑picture concepts with executional detail.

Adaptable, solutions‑oriented, and energized by a fast‑paced environment.

Passionate about design, branding, and pets.

Company Perks

Hybrid work model (3 days in‑office, 2 days remote – NYC‑based)

20 Additional work from anywhere days

Paid time off

Health, dental, and vision insurance

401(k) plan

Pet‑friendly office

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