Content Optimization Specialist

Your Role
We’re strengthening our content‑led marketing approach to improve visibility across search engines and AI‑driven answer experiences. This role partners with brand, content, product marketing, analytics, and web teams to turn search insights into prioritized topics, optimized briefs, and content improvements that drive performance.

What you’ll be doing

Monitor and report on SEO/AEO performance through a regular cadence, tracking key metrics, trends, risks, and opportunities.

Maintain dashboards and performance summaries to inform prioritization and support cross‑functional stakeholders.

Translate insights into an optimization backlog, recommending on‑page, content, internal linking, and technical improvements.

Develop search‑informed content strategies by analyzing demand, intent, and competitive gaps.

Create clear, optimized content briefs for new content, refreshes, and campaigns to guide writers and partners.

Write or co‑write select content and collaborate with internal teams and external copywriters as needed.

Stay current on AI‑driven and answer‑based search experiences, helping make content more answer‑ready and discoverable.

Serve as an internal SEO/AEO advisor by providing guidance, enablement resources, and ongoing support to cross‑functional teams.

What you’ll bring

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.

1+ years of experience in SEO (and/or AEO), content marketing, or digital marketing.

Experience with Google Analytics, Google Search Console, and Semrush or similar tools.

Hands‑on experience contributing to content briefs, content optimization, and/or publishing workflows.

Comfort collaborating with writers, marketers, and web teams to implement improvements and track results.

Ability to use data and curiosity to find opportunities, ask good questions, and validate assumptions before recommending action.

Communicates clearly—able to explain SEO/AEO recommendations to non‑specialists and align partners on next steps.

Takes initiative to move work forward, from identifying a topic gap to delivering a brief and supporting execution.

Compensation
The estimated base salary for this position is $68,000 to $93,500 annually. The estimated range is meant to reflect an anticipated salary range for the position. Individual pay is based on location, skills, experience, and other relevant factors.

Benefits
Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well‑being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short‑term and long‑term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP) and the 401(k) Retirement Savings Plan (RSP) with company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time‑off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

Eligibility
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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