Channel Strategist

Sunnyvale, California, United States Marketing

Marcom is the creatively‑led global team that oversees Apple’s consumer‑facing marketing. We ensure the flawless development and execution of world‑class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products and services. We drive the strategy and creative work that provides both new and existing customers with simple, engaging and inspiring marketing experiences.

The Channel & Partner Strategist (US) plays a vital role in shaping how we show up within our U.S. partners’ marketing, advertising and customer experience to drive engagement with our products and services. They will combine a deep understanding of brand and business opportunities both within Apple and our partners’ organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners’ business.

Description
The Channel Strategist is a highly cross‑functional role and partners closely with Channel Cross‑Functional, Partner Communications, Services, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a worldwide Channel Strategist, this role focuses on designing initiatives that begin in the U.S. and scale to partners in markets around the world. The strategy will cover both hardware and services lines of business, with strategies expressed through the full spectrum of marketing: content and campaigns, online experience, e‑commerce, advertising, media, social, in‑store and CRM. This is a partner‑facing role involving regular collaboration with key external partners.

Responsibilities

Partnering with Partner Comms, Channel, Services, Brand, Creative and Interactive teams to drive innovative, effective and world‑class creative work.

Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in‑store experience, comms and brand.

Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurement.

Implementing measurement frameworks and ways to analyze and optimize the success of initiatives.

Leading workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focus.

Building relationships and demonstrating influence with diverse and senior stakeholders.

Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success.

Leading cross‑functional annual planning to define opportunities in channel that support product and services growth.

Minimum Qualifications

10+ years experience in a strategic role at a brand or agency.

Deep understanding of current full‑funnel brand, marketing and customer experience approaches, including digital and traditional.

Proven track record of connecting business and marketing objectives with effective customer‑facing solutions.

Strong communication skills, with the ability to write and deliver a clear and actionable brief.

Experience in understanding, interrogating and distilling data and insights from a broad range of sources.

A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities.

Skilled at creating clarity and alignment with senior and cross‑functional team members, across both internal and partner organizations.

Ability to travel to Los Angeles, California on a monthly basis.

Preferred Qualifications

Experience working with retailers and delivering strategy for e‑commerce and social platforms, either in‑house or in an agency capacity.

History of working in a strategic role in‑house, preferably for a global brand with similar channel initiatives.

Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options.

Highly collaborative with the agility to lean into and build on diverse viewpoints.

At Apple, base pay is one part of our total compensation package and is determined within a range. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and reimbursement for certain educational expenses—including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal‑opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. We believe accessibility is a fundamental human right. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Apple accepts applications to this posting on an ongoing basis.

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