Director, Marketing Automation & Attribution

Overview
As a member of the ShipBob Team, you will...

Grow with an Ownership Mindset:

We champion continuous learning and innovation. You take on real problems, create tangible solutions, and drive results that move the needle for ShipBob, our merchants, and your own professional growth.

Collaborate with Peers and Leaders Alike:

Leaders are accessible; feedback flows in both directions, and everyone steps up to help. Transparency and mutual respect make the work feel worth doing.

Experience a High‑Performance Culture and Clear Purpose:

We are results‑driven, share accountability, and see how each work connects to our mission. Milestones are celebrated; shortfalls are learned from.

You are self‑sufficient, detail‑oriented, data‑driven, and highly analytical — someone who can zoom out to architect systems and zoom in to QA a workflow step‑by‑step. You build infrastructure that makes marketing more predictable, measurable, and scalable. You partner with Revenue Ops and Sales to define “good” in the funnel and drive adoption of standards without slowing business down. You’re energized by ambiguous attribution problems, digging into mismatches and reconciling reporting until a durable fix is achieved.

Core Responsibilities
Own marketing automation execution across the full lifecycle:

Build and maintain multi‑touch automation workflows (nurtures, operational follow‑up, re‑engagement, segmentation‑based journeys) that ensure leads and contacts are actioned correctly and consistently.

Translate campaign briefs and GTM goals into executable programs in HubSpot and Salesforce, including list logic, routing rules, enrichment triggers, and QA.

Establish and maintain documentation so stakeholders understand what’s running, what changed, and how to request updates.

Attribution Strategy, Governance, and Reporting Reliability (key focus)

Own the attribution model and operational implementation using Bizible or similar tool, ensuring consistent pipeline source, influence, and campaign contribution.

Diagnose and resolve attribution gaps (field mapping, sync mismatches, campaign member inconsistencies, missing touchpoints) and drive fixes through process changes or technical updates.

Partner with RevOps/Marketing Ops to standardize campaign setup and lifecycle rules for accurate, scalable reporting.

Improve Lead Management, Routing, and Sales Handoff

Ensure leads/contacts flow cleanly from marketing programs into sales workflows with clear ownership and minimal lead limbo.

Partner with demand gen, field/partner marketing, and sales teams to ensure list uploads, campaign association, and contact/account matching are consistent and fast.

Collaborate with teams leveraging 6sense intent signals to connect account engagement with operational routing and prioritization.

Operate as the Systems Leader for Marketing Execution Quality

Build QA standards and checklists for workflows, campaign architecture, and measurement.

Drive ongoing audits of high‑volume nurtures and automations; manage testing plans and document learnings.

Propose new automation and orchestration improvements that reduce manual work and increase speed‑to‑lead while maintaining data integrity.

What You’ll Bring to the Table
Experience & Technical Fluency

10+ years in marketing automation, marketing operations, revenue operations, or lifecycle marketing in a B2B environment.

Hands‑on expertise in HubSpot and Salesforce (campaign architecture, lifecycle stages, workflows, segmentation, reporting, and data hygiene).

Direct experience implementing and/or operating attribution tooling (strong preference for Bizible), including multi‑touch attribution concepts and operational requirements.

Comfort working in a modern GTM stack (6sense intent signals, integrated workflows, field governance, sync troubleshooting).

Analytical Rigor & Systems Thinking

Strong ability to reconcile reporting across platforms and explain discrepancies.

Proven ability to establish scalable standards and drive stakeholder adoption.

Ways of Working

High ownership mindset: drive clarity, propose a path, and execute.

Strong cross‑functional communication skills.

Detail orientation + reliability.

Salary & Compensation
ShipBob believes in transparency while providing a competitive total compensation package with a pay‑for‑performance approach. The budgeted base salary for this role is $204,000. In addition, this role includes the opportunity to be eligible for participation in the Company’s discretionary bonus plan based on company plans and policies.

Perks & Benefits

Medical, Dental, Vision & Basic Life Insurance

Paid Maternity/Parental Leave Program

Paid Holidays & Flexible Time Off Program

Paid Sick Leave

Wellness Days (1 day/quarter)

401K Match

Comprehensive Benefits Package

Equal Employment Opportunity
ShipBob provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Application Policy
There is no deadline to apply for this position, as ShipBob accepts applications on an ongoing basis.

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