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Product Marketer

Crawford Thomas Recruiting, Buford, GA, United States

Salary min: $75,000.00

Salary max: $115,000.00


Salary:
$75,000 - $115,000 base + performance bonus
Full benefits (medical, dental, vision)
Fully onsite | Monday-Friday

Job Summary:
We're hiring a hands-on

Product Marketer

to own content, paid media, PR, and sales enablement for a high-growth luxury automotive brand.

This role turns attention into:
• Strong brand perception
• Qualified leads
• Revenue

You'll create, test, optimize, and launch marketing every week. This is not a strategy-only role - it's execution-heavy.

Job Responsibilities:
• Build weekly content across Instagram, YouTube & TikTok
• Produce build content, transformations & pricing education
• Rewrite and optimize all email marketing
• Create sales enablement materials that help close deals
• A/B test landing pages (headlines, CTAs, forms, pricing language)
• Manage Meta & Google ads (retargeting, YouTube pre-roll, dark posts)
• Pitch luxury/automotive press & manage influencer partnerships
• Improve live content formats to increase lead volume
• Produce long-form YouTube documentaries & customer stories
• Oversee shoots, creatives, and external vendors

Qualifications:

Required:
• 2-5+ years in product, brand, or growth marketing
• Experience marketing high-ticket products
• Strong copywriting (email, ads, landing pages, scripts)
• Paid media management (Meta, Google, YouTube)
• A/B testing & conversion optimization experience
• Hands-on content creation & campaign execution

Preferred:
• Luxury or premium automotive experience
• Portfolio across IG, TikTok & YouTube
• Influencer marketing experience
• Familiarity with CRM & landing page tools

About the Company:
A fast-growing luxury automotive brand blending classic design with modern technology.
• 4M+ organic social followers
• High-profile celebrity & athlete clientele
• Vehicles starting at $300,000+
• Built without traditional advertising

This is a high-visibility role inside a brand with serious momentum.