Paid Media Strategist-Senior Associate -Acquisition Marketing

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet.

As a Paid Media Strategist-Senior Associate on the Acquisition Marketing team, you will support and manage customer acquisition campaigns designed to drive new-to-bank household growth through paid advertising channels. You should be a data-driven performance marketer, and you will support and manage paid advertising campaigns designed to drive new-to-bank, profitable household growth (TV, Connected TV, Streaming Audio, Paid Social, etc.). In this is a high-visibility role, you will have significant interaction among cross-functional teams and leaders. You will coordinate multiple campaigns running concurrently, managing audience overlap, message alignment, channel availability, and execution resources. You also will help senior strategists develop ad campaigns, forecast performance, analyze media metrics, and identify optimization opportunities to deliver effective results against business targets.

Job responsibilities

Contribute to data-driven, strategic marketing plans that produce measurable results

Improve tools and capabilities to coordinate audience overlap, message alignment, channel availability, and execution resources

Navigate a highly matrixed organization to influence partners, build consensus, and bring together various functional teams

Identify opportunities to unify paid, owned, and earned channels into comprehensive brand campaigns

Coordinate budgets and resources across paid, owned, and earned investments

Partner with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance

Serve as a marketing thought leader, presenting ideas to educate and upskill across all levels of the organization

Present strategy and performance updates to cross-functional stakeholders

Required qualifications, capabilities and skills

Performance marketing experience in traditional and digital marketing channels

Understanding of managing marketing budgets, forecasts, and expected returns

Skilled working in a highly matrixed organization and using data to influence stakeholders and partners

Is a fantastic partner who leads through strong collaboration; recognized as a team player

Is data-driven and analytical, while also being a creative problem-solver

Is vigorous and thorough in their management of details; proven ability to take initiative

Loves testing, learning, and taking calculated risks

Understands the big picture, considering impacts outside their given initiatives

Comfortable with continuously changing priorities

Excellent written and verbal presentation skills

Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities and skills

5+ years of marketing experience, preferably with expertise in digital marketing and paid media

Financial services industry experience a plus

Excels at managing multiple initiatives simultaneously within tight deadlines

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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