At InMobi Advertising, you’ll shape how billions of users connect with content, commerce, and brands worldwide. As the lead of the end‑to‑end B2B marketing strategy, you will own the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. You will collaborate with the VP, Global Enterprise Marketing to translate high‑level brand vision into a cohesive multi‑channel strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem.
Key Responsibilities
Creative & Brand Leadership
- Define, evolve, and champion the global creative vision for the InMobi Group and all sub‑brands.
- Conceptualize and articulate the overarching brand story, positioning, and narrative architecture.
- Lead the redesign and stewardship of the global visual identity system, ensuring consistency and modernity across all touchpoints.
Integrated Brand Storytelling
- Drive big‑picture creative storytelling that communicates InMobi’s values, innovation, culture, and market leadership.
- Develop multi‑format creative concepts for campaigns, brand films, corporate communications, and leadership visibility.
Creative Direction Across Channels
- Oversee creative development across events, digital platforms, paid campaigns, social channels, executive content, and thought leadership assets.
- Ensure all creative assets—design, video, copy, motion graphics, experiential—meet world‑class standards.
Content Strategy & Creation
- Lead the content strategy for InMobi Group’s global narrative, including long‑form stories, brand campaigns, hero videos, and multimedia assets.
- Partner with marketing, comms, product marketing, and internal creative teams to deliver cohesive, high‑impact content.
Event Creative
- Own creative direction for global flagship events, C‑Suite engagements, industry activations, and immersive brand experiences.
- Ensure all event creative reinforces brand identity and delivers differentiated, memorable experiences.
Cross‑Regional Leadership
- Serve as the centralized creative leader, collaborating with regional teams in US, EMEA, and APAC.
- Provide creative direction, governance, and oversight to maintain brand consistency while enabling regional nuance.
Collaboration & Governance
- Establish creative guidelines, toolkits, and governance frameworks for all teams and agencies.
- Partner with internal stakeholders—including marketing, product, HR, and leadership—to ensure cohesive brand alignment.
Minimum Requirements
- 10–15+ years of experience in creative leadership, brand design, or agency‑side creative direction.
- Deep expertise in brand identity, storytelling, multimedia content, and multi‑channel creative development.
- Experience leading global creative teams or managing cross‑regional creative workstreams.
- Strong portfolio demonstrating brand transformation, visual identity systems, and integrated creative campaigns.
- Ability to translate complex product/tech concepts into simple, emotionally resonant creative narratives.
Preferred Skills
- Experience working in global tech, digital platforms, ad tech, or consumer tech organizations.
- Strong visual sensibility with excellent taste and the ability to push creative boundaries.
- Exceptional communication and presentation skills, especially with executive leadership.
- Ability to manage agencies, vendors, and internal teams with high operational rigor.
- Highly collaborative mindset with experience working across marketing, product, communications, and leadership teams.
Benefits
InMobi offers daily meals, a gym, yoga classes, cocktails at the drink cart on Thursdays, and fun events on Funky Fridays. We also allow employees to bring their kids and pets to work.
InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.
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