Uk Head of Marketing

UK Head of Marketing

We are hiring a commercially-minded UK Head of Marketing to own the marketing function and drive growth across the UK market.
Abler is on a mission to raise the level of organised sport. We believe there is no better way to develop physical health, mental health, and social health than through sport. Abler already powers 75% of Iceland's total population, and now we are expanding in the UK (our second largest market). From Premier League clubs to Sunday league teams, some of the biggest and most respected brands in sport are already successfully using Abler to run their sport in the UK. We have a great value proposition and the foundation is there. What we need now is someone to build on it.
This is a genuine builder's role. You will set strategy, execute campaigns, create content and shape how Abler is known in the UK, and grow a team around you over time. You will be working alongside an external partner already running ads, SEO, and demand generation, so you can focus on what matters most from day one.
This is an opportunity to build out a brand and market for a product that already has world-class partners, a proven market, and a meaningful mission. Abler is scaling fast, and for the right person there is real room to grow with us.
This is a remote role, you will work independently from wherever suits you best, with regular collaboration across the team online and in person when it counts. The role begins as a contractor position with a clear path to a full-time role as you demonstrate impact and as our UK team continues to grow.
We need someone equally comfortable defining quarterly OKRs in the morning and writing a compelling email sequence in the afternoon.
What You'll Do

Set the Strategy: Own Abler's UK marketing strategy, OKRs, budget allocation, and lead generation targets, with input into board-level reporting.
Drive Demand: Plan and execute outbound campaigns end-to-end, optimise nurture sequences, and continuously improve funnel conversion rates.
Shape the Brand: Define the content strategy, write case studies and newsletters, and oversee website development in collaboration with design and dev resources.
Work Cross-Functionally: Lead marketing-sales alignment, collaborate closely with Sales, Customer Success, and Product, and manage external agency partners.
Build Partnerships: Identify and develop strategic partnerships that extend Abler's reach and create more impact on people and communities through sport.
Roll Up Your Sleeves and Hustle: We are a startup/scaleup. That means you will wear many hats, move fast, cut through complexity, and be opportunistic about ideas that can drive growth. If it moves the needle, it is your job.
Build the Team: As we grow, you will hire and develop the marketing function around you.
What We're Looking For

Must-Haves
A genuine knowledge of and passion for sport and community impact
4+ years of B2B marketing experience, ideally in SaaS or a related tech environment
A proven track record of owning demand generation and driving measurable pipeline contribution
Strong experience working in and managing CRM systems across workflows, sequences, and reporting
Excellent written communication skills; you can write copy that converts
Comfortable operating at both strategic and execution levels
Experience managing agency or outsource partners
Experience running paid campaigns (Meta, Google Ads) and working knowledge of SEO, both technical and content-led
Comfort using AI tools to build and streamline marketing processes
A data-driven mindset with the ability to translate metrics into action
Based in the UK with the right to work
Able to work independently and remotely
Willing to travel within the UK and for regular trips to our headquarters in Iceland
Nice-to-Haves
Hands-on HubSpot experience specifically
Hands-on experience with outbound tools such as Apollo, Clay, Lemlist, or Smartleads
Experience marketing to sports, leisure, or membership-based organisations
Familiarity with multi-market campaigns; experience in Spanish-speaking markets is a bonus
Previous experience hiring and managing a small marketing team
What We Value

We are looking for people who are not only experienced, but who bring the right mindset. Experience and qualifications matter, but mindset matters more. We believe that a strong work ethic, a drive to improve, and a willingness to take ownership are what truly determine long-term success.
With the right mindset, you can learn fast, grow into the role, and create real impact, even if you do not have all the answers from day one.
We value people who take responsibility, push through challenges, and keep raising their level. People who bring energy to the team, challenge others, and help move us forward together.
About Abler

Abler is a mission-driven SaaS company building the operating system for sports organisations. We create digital tools that help clubs, coaches, and communities run better programmes, reach more people, and create real impact through sport.
We are a growing, international team with different backgrounds and perspectives, united by a shared belief in what we are building. We value open communication, direct feedback, and high standards. We challenge each other, support each other, and believe that strong teams are built through trust, ownership, and a shared drive to improve.
Backed by strong investors and with a proven track record in our home market, we are now expanding internationally. We already work with a growing number of well-known organisations across the UK, from Premier League and EFL clubs to grassroots and community programmes, and are building something that has not been done before.