Content Writer

Our firm is redefining how personal injury law firms win online. We believe content is one of the highest-leverage growth channels—and we’re building a machine that turns search traffic into signed cases.

We’re looking for a Content Writer—someone who doesn’t just write, but owns outcomes. This is a strategic, high-impact role where you will define, execute, and optimize content that ranks, converts, and drives real revenue.

Key Responsibilities

Own and execute the firm’s SEO-driven content strategy across practice area pages, blogs, and core site content.

Write and optimize high-converting practice area pages (car accidents, trucking accidents, medical malpractice, etc.).

Produce authoritative, long-form content designed to rank in search and convert visitors into leads.

Create high-volume blog content targeting local trends, legal FAQs, and safety-related topics.

Craft conversion-focused content that answers key client questions and drives action (calls, form fills, consultations).

Build trust-driven content including attorney bios, case results, and firm pages.

Develop geo-targeted content to dominate local search results and “near me” queries.

Continuously analyze performance data, refine content, and double down on what works.

Leverage AI and SEO tools to increase speed, efficiency, and output.

Collaborate with leadership to define priorities and execute quickly.

What We’re Looking For

A results-driven writer who thinks in terms of traffic, leads, and signed cases—not just words on a page.

Strong understanding of personal injury law and the ability to simplify complex topics for everyday readers.

Proven SEO expertise, including keyword research, search intent alignment, and on-page optimization.

Ability to create content that both ranks and converts.

Empathy-driven communicator who can connect with injured or uncertain readers with clarity and authority.

High ownership mentality—you take responsibility for performance and continuously improve.

Fast-moving operator who can produce at high volume without sacrificing quality.

AI-first mindset with the ability to use tools to accelerate output and iterate quickly.

Qualifications

Proven experience writing SEO-driven content with measurable growth in traffic and/or conversions.

Strong background in keyword research, content strategy, and on-page SEO.

Demonstrated ability to produce high-performing long-form and blog content.

Experience analyzing performance metrics and optimizing content accordingly.

Excellent writing, editing, and communication skills.

Ability to work in a fast-paced, execution-focused environment.

Preferred Qualifications

Experience in personal injury, legal marketing, or professional services content.

Familiarity with SEO tools (Ahrefs, SEMrush, Surfer, etc.).

Experience using AI tools (ChatGPT or similar) to scale content production.Background collaborating with marketing teams to drive lead generation outcomes.

Understanding of local SEO strategies and geo-targeted content.

Why this role?

Direct impact on firm revenue—your content drives traffic, leads, and signed cases

High ownership role with the ability to build and scale a content engine

Fast-paced, performance-driven environment focused on outcomes over process

Opportunity to work closely with leadership and define what “great” looks like

Be part of a team that values speed, execution, and measurable results

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