Specialist, PR (US)

What you will do
Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links

Write and refine press materials, media pitches, and supporting documents to align with client objectives

Monitor and analyse PR performance metrics to optimize campaign effectiveness and pivot strategy when necessary

Manage proactive and reactive media opportunities, including newsjacking and campaign planning

Provide actionable insights through link gap analysis and audience targeting strategies

Build and maintain relationships with journalists and media outlets

Collaborate with SEO, Content, and Social teams to align PR activities with broader marketing strategies

Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more

Present reports and recommendations to clients with confidence and clarity

Continuously refine outreach strategies to improve response rates and placements

Contribute to the evolution of team workflows and reporting processes

Stay updated on industry trends and media landscape changes to inform PR strategies

Provide mentorship and guidance to junior team members as needed

Requirements
Experience in PR, media relations, or a related field

Strong media relations skills with a proven track record of securing media placements

Excellent writing and editing skills with experience in crafting press materials and pitches

Ability to analyse performance data and translate insights into actionable strategies

Proficiency in PR tools and analytics platforms

Experience with integrated campaigns across PR, SEO, Content, and Social

Ability to work independently and manage multiple projects simultaneously

Knowledge of industry trends and audience targeting strategies

Experience in traditional PR, including securing broadcast placements, print and magazine coverage, trade press features, newsletter inclusions, podcast appearances, and/or radio spots an advantage

Experience working in an agency environment is preferred

Experience in digital PR, link building, or content marketing is an advantage

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.