SEO Manager

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SEO Manager
Full Time Dallas, TX, US

30+ days ago Requisition ID: 1536

Job Summary
The SEO Manager oversees the strategy, execution, and optimization of search engine optimization initiatives for clients across a range of industries. This role is responsible for managing technical SEO, on-page and off-page SEO efforts, content strategy, and performance reporting. Additionally, the SEO Manager will lead Conversion Rate Optimization (CRO) and Generative Engine Optimization (GEO) efforts to improve client organic efficiencies in both traditional and AI-powered search environments. The goal for this position and team is to exceed client performance goals through best-in-class SEO and CRO practices. This is an exempt position.

Responsibilities

Manages SEO strategy and execution for clients in industries such as B2B SaaS, entertainment, lead generation, services, QSR, and retail

Conducts keyword research, site audits, and competitor analysis to inform strategic decisions

Leads technical SEO initiatives including site speed optimization, crawlability, indexation, structured data implementation, and more

Guides on-page SEO efforts such as optimizing content, title tags, meta descriptions, and internal linking structures

Develops off-page SEO strategies including backlink acquisition, brand mentions, and influencer outreach

Designs and implements testing strategies for SEO improvements and conversion rate enhancements using A/B and multivariate testing

Has a strong perception on the future of the Search Landscape and implements strategies with AI in mind.

Implements Generative Engine Optimization strategies to improve brand visibility and content inclusion in AI-powered search results like Google’s AI Overviews and ChatGPT

Oversees CRO efforts including user behavior analysis, landing page optimization, CTA refinement, and form performance improvements

Collaborates with content teams to align SEO goals with editorial and brand direction

Tracks SEO performance metrics, analyzes data using tools such as Google Analytics and Google Search Console, and prepares client-facing reports

Troubleshoots and resolves technical SEO, GEO and CRO issues in collaboration with development teams

Develops strong client and vendor relationships focused on achieving business goals through SEO and CRO excellence

Works daily in platforms such as Google Search Console, Screaming Frog, SEMrush, Google Analytics, and A/B testing platforms

Participates in cross-functional team meetings and media strategy discussions

Strong verbal and written communication skills

Team player attitude

Self-motivated and eager to stay current with evolving SEO and CRO trends

Qualifications

4+ years of experience managing SEO strategy and execution

Bachelor’s Degree or equivalent work experience

Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Screaming Frog, and A/B testing platforms

Proven track record of improving organic search rankings, traffic, and conversions

Strong data analysis skills and proficiency in Excel

Preferences

Experience with working with B2B SaaS clients, agency experience

Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)

Experience with local SEO and mobile optimization best practices

This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time.

Working at Moroch
At Moroch, we invest in our people. We offer a generous total rewards package that includes comprehensive medical, dental, and vision coverage, FSA, HSA (with company contribution), Life & Disability insurance, a 401(k) with company match, and paid time off that starts strong and grows with you. You’ll also enjoy paid holidays, parental leave, and thoughtful perks like volunteer time and a birthday day off - because supporting your life outside of work matters just as much as the work you do here!

Moroch is an Equal Opportunity Employer.

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