Senior Director, Digital Marketing

Senior Director, Digital Marketing
We are looking for an innovative Senior Director, Digital Marketing to join the Apartments.com team. This leader will lead our B2C and B2B customer acquisition, including paid search, programmatic display, paid social, and re‑targeting.

Responsibilities:

Deliver B2C & B2B acquisition initiatives and campaigns across paid search, programmatic display, social, and other defined channels.

Lead budget management and forecasting for all acquisition channels.

Build, mentor, and manage a team of digital marketing subject matter experts, including experienced channel people managers who directly report to you.

Partner with Brand Marketing, Sales Enablement and Creative teams on development of strategic campaign direction and creative assets to achieve our goals and drive ROI.

Uncover new opportunities to acquire customers efficiently and at scale through well-developed relationships with core channel partners, media agencies, and your existing network of contacts.

Lead strategy for the use of DMPs, DSPs, ad networks, and re‑targeting and manage day‑to‑day operations.

Successfully achieve key traffic, lead generation, and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies.

Continuously improve efficiency of spend by reducing average cost per visit, cost per lead, and other core objectives to the business.

Prospect new publisher and media buying opportunities.

Lead channel initiatives to consistently test, learn, and recommend next actions to increase revenue and customer growth.

Partner with larger marketing team in developing comprehensive plans that support company goals.

Work collaboratively with Product, SEO, Analytics, Finance, IT, Sales, and executive teams in meeting cross‑department and corporate objectives.

Basic Qualifications:

Bachelor’s degree required from an accredited, not‑for‑profit University or College.

15+ years online marketing experience with a minimum 5 years demonstrated success in performance‑based online media buying at scale for a major brand.

Demonstrated abilities managing a team or department.

Prior management of an online media budget of at least $75 Million per year.

Demonstrated ability to lead scenario planning with cross‑functional partners.

Prior experience with programmatic buying and paid social.

Prior experience with online marketplaces.

Prior experience managing DSPs and DMPs with significant spend.

Demonstrated ability to mentor and develop team members.

Successfully manage both external vendor partners to maximize program performance.

A track record of commitment to prior employers.

Preferred Qualifications:

Demonstrated ability to apply insights to media strategies to drive performance.

Strong communication skills to break down complex programs and strategies to keep partners informed of program goals and performance.

Experience with both B2C and B2B business models.

What’s in it for you?

Generous compensation and performance‑based incentives.

Professional and academic growth with internal training and tuition reimbursement.

Comprehensive healthcare coverage: medical, vision, dental, prescription drug.

Life, legal, and supplementary insurance.

Virtual and in‑person mental health counseling services for individuals and families.

Commuter and parking benefits.

401(k) retirement plan with matching contributions.

Employee stock purchase plan.

Paid time off.

On‑site fitness center and/or reimbursed fitness center membership costs (location dependent).

Access to Employee Resource Groups.

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.

We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.

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