Social Media Specialist

The Communications Specialist is responsible for planning, directing, and implementing strategic internal and external content and creates wide-audience communications. Contributing to communication programs associated with marketing, Intranet, Web site, corporate identity, corporate communications, social media, print and digital channels. Work with manager and senior management to assist with the formulation of short- and long-term business communication strategies. Participates in special corporate events when applicable.

Job Duties and Responsibilities

(Essential Job Functions)

Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.

1. Online Content and Social Media

Develop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, and may include internal newsletters, blogs, email campaigns, sales presentations, and case studies in collaboration with internal communications team members
Script, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form content
Strategize and assist with implementation of leadership and executive social media and video content
Assist with training webinars, marketing/recruiting videos and other multimedia content
Direct the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profiles
Assist with marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors in support of marketing and advertising programs
Assist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budget
Analyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be used.
Manage the content calendar and monitor trends throughout the year
Oversee reputation management of brand in social media
Develop and monitor content for adherence to the brand voice, style and tone
Plan and direct or execute the design of creative materials. Secure, where appropriate, legal approval for all advertising and sales promotional materials
Work with design and digital experts in creating content that improves SEO and emerging AI-driven search experiences
Participate in sales meetings to correlate marketing and social media with sales activities. Promote new and existing marketing programs throughout the appropriate areas of Company (60-80%)

2. Internal and External Communications

Assist Marketing Director with writing of internal and external communications. Research, write, compile and publish content on digital and print platforms. Other writing as directed (10 - 20%)
3. Special Events

Assist in promotion of company special events (including conventions, external and internal events) and development of marketing programs to support these events (5-10%)
5. Perform any additional responsibilities as requested or assigned (0-5%)

Qualifications

Education:

Bachelor’s degree in marketing, communications or related field; or equivalent work experience
Experience:

2-3 years marketing experience
Experience managing and executing social media strategy required
Knowledge and Skills:

Effective oral and written communication skills
Strong computer skills
Knowledge of social media platforms, editing tools, best practices, and trends and ability to provide technical support to agents in these areas
Understanding of digital content best practices, including writing and structuring content for search visibility, AI-assisted discovery, and audience engagement
Proven ability to edit writing and proofreading content
Proven ability with copywriting for marketing messages, taglines, etc
Project management skills; ability to prioritize and handle multiple tasks and projects concurrently
Effective analytical and problem-solving skills

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.