Market Development Specialist-Florida

Job Title
Market Development Specialist

Function
Commercial

Location
Florida

Date Vacancy Will Close
April 24th 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!

What the opportunity looks like
The Market Development Specialist will be dedicated to building trade and consumer advocates for Jura, Tamnavulin, and The Dalmore brands in the must-win Florida market. The Market Development Specialist will work side-by-side with our biggest chain retail partners, ensuring stores are properly stocked, merchandized, and sales associates educated on key selling points. The MDS will be a trusted authority on the category as well as our brands, delivering elevated staff trainings, consumer events, and tastings. As well as participating in TW&M MSM quarterly meetings.

Retailer Training & Advocacy

Ensure TWM and major retailer sales associates are trained and motivated to sell our brands to consumers.

Become a trusted presence in area stores and on premise accounts with regular visits, reinforcing key messages.

Partner with and influence brokers and the trade to make Whyte and Mackay the Scotch whisky supplier of choice.

Make certain assigned accounts lead the market in velocity and depletions.

Consumer Tastings

Drive consumer trial and purchase with a regular program of tastings in-store and in the on-premise.

Plan and execute ticketed off-site consumer tasting events, creating new advocates for our whiskies.

Execute a strategy from the Market Development Manager to reach consumers in and out of store, always with a aim to push sales back to partner retailers.

Store Merchandizing

Enforce and maintain ideal brand standards in store, with detailed attention to inventory, shelving and adjacencies.

Serve as Whyte and Mackay’s eyes and ears in accounts, reporting not only on our brand’s representation in stores but that of our competitors as well.

Brand Programming and Support

Maximize in-store programming from Consumer Marketing and Gallo Spirits Business Unit.

Work with team and partners (Gallo, distributor sales teams, store managers) to ensure agreed-upon assets and programming are in place and activated per brand plans.

Skills and Experience

A minimum of two years of relevant professional experience in the beer, wine, or spirits industry.

A valid driver’s license, clean driving record, and access to a vehicle.

Proficient in all MS Office software.

Social media/digital marketing savvy.

Familiarity with three tier system in beverage alcohol industry, and laws that regulate supplier activity.

Confident and convincing presenter.

Skilled at creating activity reports and recaps.

Diligent with planning and working within assigned budget.

Energetic and dynamic self-starter.

Passion for building brands.

Benefits

Competitive base salary.

Bonus opportunity.

Full medical, dental, vision and life insurance.

401k plan with employer matching.

Flexible hours.

Competitive PTO/sick day package.

11 public holidays.

Product allowance payment.

Professional and personal development opportunities.

EEO Statement
Whyte & Mackay committed to being a welcoming, inclusive Company. We believe in the respect, dignity and human rights of all people. We do business with respect for people’s fundamental dignity and their human rights. This is anchored in our values, our policies and the commitments we have made to international standards. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity or expression, veteran status, disability or any other protected class.

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