Advertising Manager
Agua Caliente Rancho Mirage - Rancho Mirage, CA 92270
Overview
Position Type Full Time - Exempt Category Management
Description
The Advertising Manager actively manages the daily work flow processes between operating and marketing departments with the internal and external advertising agencies, to ensure schedules are being met for timely delivery of all advertising, signage and collateral materials; provides creative and administrative support to internal operational partners as related to advertising objectives and ensure clear communication of ideas and timelines to meet those objectives within the department.
Essential Duties and Responsibilities of the Advertising Manager (other duties may be assigned)
- Manage projects through the department workflow based on direction from the Director of Advertising for the development of approved promotions and operating projects which support company revenue goals through all advertising channels
- Work in collaboration with internal advertising agency to establish timelines that ensure execution of deadlines for all marketing collateral, signage and advertising. Communicate those project details to operating partner
- Communicate project scope to coordinators and review all work orders and/or creative briefs
- Ensure that advertising coordinators are accurate in communication through detailed work orders, project status changes and vendor notifications for all assigned projects
- Responsible for obtaining all legal clearance for contracts, advertising copy, trademarks etc
- Maintain accuracy of the company website and proactive manage changes in content
- Collaborate with Media Relations staff to develop synergistic opportunities in support of marketing and advertising objectives
- Disseminate information in a timely manner regarding marketing promotions and events to internal and external agencies
- Work with internal advertising agency to plan, budget, coordinate and execute all photo-shoots and obtain all gaming/media approvals
- Ensures all on/off-property signage is delivered on time and in good working condition at all times; both printed and digital forms
- Ensures the proper usage of the company logo and ensuring that the property positioning is accurate for all marketing activity
- Ensures that copy and language for all casino media (Radio, TV, Direct, Outdoor, Digital) is accurate, on message and uses correct grammar
- Manages the specified advertising budget prepares monthly variance reports and maintains department checkbook
- Ensures that all purchasing policies are followed by direct reports, and negotiate best pricing available
- Fosters a strong customer service culture using SPIRIT throughout the property and external partners through communication, collaboration and teamwork
- Maintains compliance with ACBCI Internal Controls and standard operating procedures
- Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies for self and direct reports
- Provide excellent guest service
- Must adhere to all Tribal Ordinance, Regulations, and the ACRM, ACCC and ACPS System of Internal Controls, and Standard Operating Procedures
Qualifications
- Bachelors degree (B.A.) from four- year College or university preferred
- 3 - 5 years of specialized experience in casino operations, marketing management or related with at least 2 years of supervisory experience required
- Working knowledge of Microsoft Office suite
- Knowledge of Adobe Creative Suite a plus
- Experience of direct marketing, database utilization and tracking systems a plus 3 years of advertising agency experience with a focus on account supervision