Marketing Lead (Hayward)

Marketer (Brand, Product Marketing, Storytelling)
Location:

San Francisco
Reports to:

CEO
About Tavus
Tavus is a research company building AI systems that enable real-time, human-like interaction between people and machines.
Its technology combines multimodal perception and generation with low-latency infrastructure to power conversational video interfaces.
The company is backed by leading investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.
The Role
Tavus is hiring a

founding marketer

to lead brand, product marketing, and category development.
This is not a traditional marketing role. You will operate as a

single-threaded owner of narrative , working directly with the founder to define how the company is understood by the world.
You will own

end-to-end storytelling

— from shaping the narrative to creating content to driving distribution.
What You’ll Do
Own and evolve the

company and product narrative
Translate complex technical concepts into

clear, compelling messaging
Create high-quality content across formats:

writing, video, demos, launches
Support

frequent product launches

(often weekly) with structured messaging and assets
Shape and maintain

brand positioning

across web, product, and external channels
Drive distribution across

organic, social, and PR channels
Contribute to defining a

new category

in an emerging market
Who You Are
This role is open across seniority levels (typically

4+ years’ experience ), with a strong bias toward

execution over strategy .
Narrative & Creative Strength
Exceptional ability to turn complex ideas into

clear, high-impact storytelling
High attention to detail across

writing, visuals, and overall brand quality
Experience building

product-facing content

(demos, websites, launches)
Distribution & Growth Strength
Strong understanding of

content distribution and amplification
Track record of creating

high-engagement or high-visibility moments
Intuition for

channels, timing, and audience reach
Candidates may lean one way, but should be

capable across both .
Requirements
Proven experience executing marketing work

end-to-end

(not just strategy)
Ability to operate

independently

and manage multiple workstreams
Strong product intuition and ability to map messaging to

user journeys
High quality bar and attention to detail
Comfortable operating in a

fast-paced environment

with frequent releases
Preferred Background
Experience in

AI, technical products
Exposure to

early-stage or high-growth environments
Experience helping define or launch

new product categories
Scope & Impact
Full ownership of

brand and narrative
Direct partnership with the

founder
Responsibility for

external perception

of the company
Opportunity to shape positioning in a

new and rapidly evolving category