Graphic Arts and Marketing Specialist - Marketing & Public Relations - Central S

Job Title
Graphic Arts and Marketing Specialist - Marketing & Public Relations - Central Services

Location
Yosemite Community College District/Central Services, Modesto, CA

Salary
$5,310 to $6,785 per month - Range 36 (2024-2025 Classified Salary Schedule). Appointments are hired at the first step of the range. Second step after first year, subsequent steps annually to sixth step.

Workplace
Central Services; 40 hours per week, 12 months per year. Monday through Friday 8:00 am – 5:00 pm. (Evening and weekend hours may be required)

Benefits
The District currently pays for health options for the employee and dependents. Employees may elect a premium for a higher health option. Vision care and dental insurance premiums for the employee and dependents are District paid. Income protection and life insurance premiums for the employee are also District paid. Estimated cost of District provided benefits (health, dental, vision, and life) is $24,408 annually.

Job Description
Under direction, performs advanced technical graphic arts design and/or publication work, primarily through the use of desktop publishing, graphics software and social technology, but frequently using original artwork and/or specialized printing/publication techniques. Prepares and produces creative graphic imagery and coordinates production of the most complex department, division, campus and District-wide publications, including college catalogs, college class schedules and academic program/service brochures. May independently lead and coordinate the most advanced and complex graphic production projects for the college; performs related work as assigned.

Distinguishing Characteristics
Advanced level class in the Graphic Arts Series within YCCD. Positions are generally allocated to a centralized marketing, public relations or production printing department, or may be allocated within a college executive office. Incumbents coordinate production of highly complex graphic arts materials, with substantial responsibility for complex campus or District-wide publications. May also lead and coordinate advanced projects and/or oversee staff and operations of a production printing facility. Duties require advanced technical knowledge of computer graphics and publishing software, social media platforms, and design/development of original artwork and specialized printing processes.

Supervision
Incumbents work under direction of a manager, senior manager or college executive. Receive occasional supervision. Plan and determine procedures/equipment to meet objectives, solve non-routine problems. Typically serve as operational or functional lead workers, assigning, directing, monitoring work of subordinate employees on regular or project basis.

Minimum Qualifications
Knowledge of:

Principles & practices of employee supervision and leadership.

Methods, practices, and techniques of print/digital production and graphic arts processes and artistic procedures.

Modern graphic arts materials, supplies, and equipment, including peripheral printing and graphic storage equipment.

Printing format, design, layout, and file preparation for print production and digital workflows.

Ink and paper properties, characteristics and specific uses.

English usage, grammar, punctuation, and arithmetical calculations.

Safe working methods and procedures.

Complex methods and techniques of graphic arts design and production.

Modern office procedures, methods and equipment including computers.

Methods and techniques of electronic page layout.

Principles and techniques of creating digital graphics.

Operational characteristics and applications of social media platforms and graphic design programs.

Principles and practices of customer service.

Methods and techniques of webpage design and layout.

Digital marketing best practices, including social media and content writing.

Ability to:

Effectively and efficiently plan, organize, and participate in graphic arts development process.

Lead and direct work of subordinate staff.

Perform skilled and technical graphic artist production functions.

Implement and maintain complex data and information management, storage, and retrieval system.

Accurately estimate labor and material costs, and project production scheduling.

Understand and carry out oral and written directions with minimal accountability controls.

Originate and create artistic designs for instructional, promotional and college programs.

Operate computers and supporting software applications and programs.

Use computers and related software to produce print/web ready art.

Arrange, layout and make effective use of visual materials.

Respond to requests from faculty, staff and students.

Interpret user requirements into appropriate graphic materials.

Communicate effectively, both orally and in writing.

Establish and maintain effective working relationships with those contacted in the course of work.

Education and Experience
Pattern I

Experience: Three years equivalent to a Graphic Arts & Marketing Technician at YCCD.

Pattern II

Education: Possession of an associate’s degree from an accredited college or university, with major course work in graphic art, fine art, design, communications, business administration or a closely related field.

Experience: Four years performing graphic design, layout and setup functions using computer graphics and desktop publication software, including two years coordinating production of complex technical graphic arts projects for print production, digital publishing or social media platforms.

Special Requirements

Demonstrated proficiency with social media platforms, specialized graphic and publishing software may be required.

Essential Duties

Perform advanced and specialized technical graphic arts design and publication work, primarily through the use of desktop publishing and graphics software, but often using original artwork and/or specialized printing/publication techniques.

Coordinate the production of highly complex campus or District-wide publications, such as college catalogs and college class schedules.

Ensure that digital and print production standards and specifications are maintained.

Develop, prepare, recommend and monitor budgets for assigned functions; initiate appropriation, expenditure and revenue transfers and budget revisions; monitor expenditures to ensure fiscal integrity; compile, analyze, calculate and retrieve budget reports.

Serve as a lead worker over subordinate clerical, technical and other staff by assigning, directing, training and monitoring their work on a regular basis; establish staff schedules; participate in staff selection activities; may provide input on employee performance evaluations.

Receive project requests and interpret user concepts into illustration designs; recommend paper, color, fonts and other technical publishing options.

Estimate material and labor costs for assigned projects; evaluate feasibility of in-house or print vendor production; communicate cost projections to supervisor or other client.

Plan, organize, design and develop drafts of print ready artwork, posters, brochures, newsletters, illustrations, advertisements, banners and other items using computer software and specialized peripheral equipment; produce projects in print/web ready and/or other digital formats.

Present draft projects to clients; receive and evaluate suggested changes; finalize designs.

Determine print production schedules; work closely with user clients, printing personnel and service vendors to meet production needs.

Research, recommend and create graphics for advertising campaigns; create technical graphics needed for instruction manuals.

Retouch and manipulate print and web images; create masks, add effects and filters, and correct color adjustments.

Assist in the development, execution and monitoring of the College’s overall social media presence.

Monitor and stay apprised of trends in social media tools, trends and applications using data to inform future strategies.

Assist in maintaining the College’s message across all social media platforms and adhere to the College’s messaging guidelines.

Maintain complex graphics and file storage and retrieval systems, including graphic arts copy, production files, print cost details and other records.

Serve as a technical resource to others regarding graphic design production; explain and interpret technical methods and options, as well as policies, regulations and operational procedures to persons contacting the office such as faculty, students, staff and the general public.

Independently respond to various inquiries and correspondence; prepare information and data requested for administrative review; prepare reports, files, correspondence and other documents; attend meetings; serve on committees and task forces.

Perform other related duties as assigned.

Licenses and Certificates

Depending upon assignment, a valid license to drive in California may be required.

Physical and Mental Standards

Mobility: ability to sit for long periods, move about an office, stand occasionally, reach above and below desk level.

Dexterity: fine manipulation sufficient to operate a computer keyboard, handle individual papers, write and take notes.

Lifting: frequent lifting of papers, files, equipment and material weighing up to 10 pounds.

Visual Requirements: close vision sufficient to read files, documents, and computer screens and do close-up work; ability to adjust focus frequently.

Hearing/Talking: ability to hear normal speech, speak and hear on the telephone, and speak in person.

Emotional/Psychological Factors: ability to make decisions and concentrate; frequent contact with others including some public contact; frequent deadlines and time-limited assignments.

Typical Working Conditions
Work is generally performed in a standard office environment, but may also include extended exposure to a production printing environment.

Equal Opportunity Employer Statement
The Yosemite Community College District is an Equal Opportunity Employer. It is the policy of Yosemite Community College District (Modesto Junior College and Columbia College) not to discriminate on the basis of race, color, national origin, sex or disability in its educational programs and its employment practices.

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