Digital Marketing Manager

Overview

Saluda Medical is a commercial‑stage medical device company focused on developing treatments for chronic neurological conditions using its novel closed‑loop neuromodulation platform. The company’s proprietary technology senses and measures neural responses to stimulation and automatically adjusts therapy based on real‑time neurophysiological feedback. The Evoke System is designed to deliver spinal cord stimulation therapy by objectively measuring neural responses and maintaining therapy within a prescribed therapeutic window. Saluda Medical is headquartered in Minneapolis, Minnesota.
The Digital Marketing Manager owns the development and execution of Saluda’s global digital marketing strategy across multiple stakeholder groups, including implanting physicians, referring clinicians, patients, societies, and payors. This role serves as the primary digital marketing lead, translating brand and therapy strategy into high‑impact digital engagement across owned and paid channels, and works closely with global marketing, commercial, clinical, and external partners to ensure digital initiatives support education, demand generation, and therapy adoption in a regulated medical device environment. This is an individual contributor role with global visibility and cross‑functional influence.
Key Responsibilities

Digital Strategy & Stakeholder Engagement
Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors.
Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization.
Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches.

Content, Messaging & Channel Execution
Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools.
Ensure all digital content aligns with brand, clinical, and regulatory requirements.
Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts.

Website, SEO & Platform Ownership
Own website development and ongoing optimization in partnership with internal and external teams.
Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic.
Ensure digital platforms are scalable, compliant, and optimized for user experience.

Analytics & Performance Measurement
Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation.
Use data and insights to optimize digital campaigns and inform content and channel strategy.
Partner with cross‑functional analytics, CRM, or commercial operations teams where applicable.

Brand & Creative Governance
Lead digital brand and graphic design strategy in partnership with internal teams and external agencies.
Own and maintain digital brand and design guidelines to ensure consistency and quality across channels.

Cross‑Functional Leadership & Project Management
Serve as a key contributor to the global marketing team, collaborating across functions and geographies.
Lead digital initiatives by coordinating stakeholders, timelines, and deliverables across regions.
Manage complex projects and programs with multiple internal and external contributors.

Key Qualifications

5+ years of experience in digital marketing, communications, or related roles
Experience marketing medical devices or healthcare products strongly preferred
BA/BS in engineering, health sciences, marketing, business, or communications
MBA preferred
Website development and management, including SEO best practices
Social media content development, execution, and performance measurement
Experience managing digital channels in a regulated or complex B2B/B2B2C environment
Strong analytical skills with the ability to segment audiences and measure campaign effectiveness
Preferred Qualifications

Knowledge of neuromodulation or spinal cord stimulation
Experience in medical device upstream product marketing or therapy development
Experience supporting global product launches and commercialization
Understanding of implantable medical device clinical and regulatory environments
Familiarity with the relevant customer base (HCPs, patients, payors)
Willingness to travel up to 30–50%

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