Data-Driven Audience Growth & CRM Marketing Manager

Insight Global is seeking a Marketing Manager of Audience Development in Plano, Texas. This role focuses on building and maintaining audience segments to drive personalized marketing initiatives. The ideal candidate will have over 7 years of data analytics experience and a strong background in CRM operations. Responsibilities include translating marketing use cases, partnering with cross-functional teams, and analyzing customer behavior to optimize audience strategy. Excellent communication skills and attention to detail are essential for success in this role.
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