Marketing Commercialisation Manager

Marketing Commercialisation Manager

Work From Home - UK
Marketing Commercialisation Manager – United Kingdom (Remote)
Convera is looking for a results-driven Marketing Commercialisation Manager to join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities—ensuring strong adoption, scalability, and measurable revenue impact.
This position is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.
Own and drive GTM commercialization
Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment
Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans
Define target segments, adoption goals, and success metrics for each launch
Manage budgets, timelines, and resources to ensure efficient and effective delivery
Enable go-to-market readiness
Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams
Lead GTM readiness meetings, proactively identify risks, and manage go
o-go decisions
Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials
Serve as the primary point of contact for GTM-related questions on new launches
Support customer rollout and adoption
Collaborate with Product and Sales to identify pilot customers and run early adopter programs
Gather and synthesize customer feedback to refine positioning and improve launch readiness
Monitor adoption trends and support field teams in prioritizing rollout efforts
Measure impact and optimize performance
Define and track success metrics (adoption, activation, usage, early revenue signals)
Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements
Build dashboards and provide regular updates to leadership on commercialization performance
Continuously improve GTM processes
Capture learnings and lead post-launch retrospectives to refine workflows
Build repeatable, scalable GTM processes across the product portfolio
Drive accountability and alignment across Product, Sales, Marketing, and Operations
What you bring
Required qualifications
Bachelor's degree or equivalent experience
5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing
Proven track record of launching and scaling products, features, or propositions
Strong project management skills, with experience leading complex, cross-functional initiatives
Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)
Analytical mindset with the ability to translate data and insights into actionable recommendations
Highly organized, proactive, and able to manage multiple concurrent projects
Nice to have
Project Management certification (e.g., PMP, Prince2, Agile)
Experience in financial services, payments, or technology environments
Strong problem-solving skills and ability to navigate ambiguity
Experience driving acquisition, adoption, and customer growth initiatives
Familiarity with GTM frameworks, enablement tools, and product analytics platforms
Experience with customer feedback programs (beta programs, CABs, etc.)
Exposure to pricing, packaging, or segmentation strategies