Director of Commercial Marketing

Director Of Commercial Marketing

Faherty Brand is looking for a Director of Commercial Marketing- a sharp, execution-oriented marketing leader who blends analytical rigor with a modern, digitally-native mindset. Reporting to the CEO, this role sits at the intersection of performance, data, and go-to-market execution. You will own catalog strategy, channel analytics, in-channel performance marketing, and cross-channel prospecting- making smart, fast calls that drive real commercial outcomes across wholesale, retail, and ecommerce. We need someone who rolls up their sleeves, digs into the data, and gets results. If you have a track record of doing the work- and you understand how AI and modern tools are reshaping what great marketing looks like- this role was built for you.
What you'll do:
Own in-channel performance marketing across paid social, SEM, SEO, affiliate, and emerging AI-driven acquisition channels- making confident, data-backed calls on channel mix and budget allocation
Drive customer acquisition strategy with a strong command of CAC, LTV, ROAS, and media efficiency metrics
Lead prospecting and retargeting programs- building and optimizing audience segmentation, lookalike strategies, and full-funnel conversion paths
Manage and optimize the marketing catalog- ensuring product data is clean, structured, and performing across all channels
Build and maintain dashboards that surface real-time performance insights and translate data into clear actions for leadership
Own in-channel reporting and make proactive recommendations on prospecting, spend reallocation, and emerging opportunities
Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
Partner with ecommerce and merchandising to align catalog priorities with channel sequencing and sell-through goals
Contribute to integrated go-to-market plans across wholesale, retail, and digital- translating seasonal priorities into coordinated, high-impact activations
Work cross-functionally with Creative, Merchandising, Retail, and Wholesale to keep execution tight and on-brand
Think strategically about how AI and automation are reshaping marketing operations, from smarter product data usage to AI-driven acquisition and go-to-market workflows
Evaluate and implement tools that allow the team to do more with less, balancing human judgment with AI capability
Stay ahead of emerging platforms (TikTok, AI-native channels) and bring a modern, zeitgeist-aware perspective to all marketing decisions
What you'll have:
Bachelor's degree or equivalent work experience
Minimum 8 years of experience in performance marketing, growth, or commercial marketing- with time at both a brand and an agency strongly preferred
Deep fluency in performance marketing platforms and attribution modeling- paid social, SEM/SEO, affiliate, and other acquisition channels
Strong understanding of marketing technology stack architecture, including the interplay between engagement tools, ad serving platforms, and data infrastructure
Experience with core marketing platforms including CMS, customer engagement platforms
Proficiency with project and product management platforms such as Airtable, Jira, or Asana; experience with BI tools and experimentation frameworks
Familiarity with global data privacy and consent regulations as they apply to digital marketing operations
Modern and digitally native- fluent in TikTok, AI marketing tools, and the current marketing zeitgeist
Analytically rigorous and operationally sharp- comfortable with financial modeling, forecasting, and performance dashboards
Exceptional communicator- able to simplify complexity, break down technical concepts for both business and creative stakeholders, and drive alignment across the org
We aim to pay competitively for our size and industry. The base salary range for this position is $160,000 - $175,000 USD, but we will consider location, skill level and experience to determine the final offer.
Why us you ask!
Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount
A bit about us:
Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.
We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.
We recognize the impact the fashion industry has on the world, and we're dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we're committed to supporting people and organizations doing work that we believe in.
Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.
We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:
Always Innovate, constantly seeking creative ways to improve and drive forward.
Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
Harness the Power of Positivity, even when things get tough we're leading with optimism and resilience in every interaction with our team, customers, and communities.
Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.
Remain compassionate. Stay focused. Seek joy. Let's make the world a better place!