Senior Marketing Manager

Senior Marketing Manager

Location: Oklahoma City, OK
Industry: Manufacturing
Pay: $110,000–$120,000 annually
Benefits: This position is eligible for medical, dental, vision, and 401(k).
About Our Client:

Addison Group is partnering with our client, a design-driven manufacturing organization with a dual-brand portfolio, to identify a strategic and hands-on marketing leader. This role will oversee brand positioning, product launches, digital presence, and integrated marketing initiatives to ensure a strong and cohesive market presence.
Job Description:

The Senior Marketing Manager will own the development and execution of comprehensive marketing initiatives across multiple product lines. This leader will balance high-level brand strategy with tactical implementation—guiding product launches, overseeing digital platforms, managing creative assets, and aligning closely with sales and operational leadership.
This is a highly visible role requiring both visionary thinking and the ability to execute campaigns from concept through completion.
Key Responsibilities:

Product Launch & Go-to-Market Strategy
Develop and execute comprehensive launch plans, including timelines, messaging frameworks, and campaign assets
Partner cross-functionally with Sales, Operations, and Training teams to ensure launch readiness
Lead promotional initiatives such as industry events, showroom presentations, and digital activations
Track post-launch performance metrics and adjust strategy based on insights and feedback
Brand Leadership & Market Positioning
Serve as internal authority on competitive trends, pricing strategies, and product positioning
Provide executive leadership with data-driven recommendations to influence innovation and market direction
Maintain clear differentiation between brand identities while ensuring a cohesive overall presence
Strategic Planning & Campaign Management
Build annual and quarterly marketing plans aligned with business objectives
Oversee integrated campaigns across digital, trade, and print channels
Collaborate with PR and external partners to amplify brand visibility
Digital Marketing & Website Oversight
Guide website strategy, ensuring strong user experience, SEO performance, and lead generation
Supervise digital content including blogs, newsletters, and storytelling initiatives
Manage social media strategy and performance analytics across key platforms
Lead internal and external web resources to maintain design integrity and technical functionality
Collateral & Creative Asset Management
Direct development of sales materials, product documentation, and showroom marketing assets
Maintain brand standards, visual guidelines, and intellectual property documentation
Coordinate with creative agencies, photographers, and designers to ensure brand consistency
Measurement & Optimization
Establish KPIs tied to brand awareness, engagement, and ROI
Conduct regular audits of digital channels and campaign performance
Provide reporting and strategic recommendations to executive leadership
Qualifications:

7–10+ years of progressive marketing leadership experience
Background in manufacturing, consumer products, construction, or design-focused industries preferred
Demonstrated success leading product launches and go-to-market initiatives
Strong understanding of brand management, digital marketing, and content strategy
Experience overseeing website development, CMS platforms, SEO, and analytics tools
Proven ability to manage agency relationships and cross-functional teams
Excellent project management and communication skills
Strong writing, editing, and creative direction capabilities
Additional Details:

Primarily office-based environment
Occasional travel, including overnight stays
Must be legally authorized to work in the United States
Perks:

Competitive executive-level compensation
Comprehensive benefits package
Opportunity to lead multi-brand strategy within a growing organization
High-visibility role with executive leadership exposure
Creative autonomy paired with operational support
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.