Associate, Cross-Channel Planning

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

Associate, Cross-Channel Planning (BCL – L’Oréal Luxe)
Overview
As part of Omnicom Media Group, Beauty Co-Lab (BCL) is a bespoke agency solution built exclusively for L’Oréal USA, delivering industry-leading media strategy across luxury beauty brands. For over a century, L’Oréal has been at the forefront of beauty innovation, setting the standard for quality, creativity, and cultural relevance across categories. At BCL, we combine data, culture, and creativity to build full-funnel, audience-first media strategies that drive business growth and shape what’s next in beauty. Our team works across premium video, social, creators, retail media, and experiential channels to bring iconic brands to life.

The Role - Associate, Cross-Channel Planning
As an entry level role, the Associate is responsible for supporting the development, execution, and stewardship of full-funnel media plans. This role is ideal for someone who is analytical, detail-oriented, and culturally curious, with an interest in beauty, fashion, and media. Associates will gain exposure to premium media environments, campaign strategy, and financial operations, while participating in OMG’s cross-functional Associate training program.

Responsibilities

Support the development of media plans through research, audience analysis, and competitive insights

Own and maintain planning documents, trackers, and flowcharts with a high level of accuracy and attention to detail

Assist in campaign execution across video, social, digital, outdoor, and emerging channels

Monitor campaign performance and analyze data to identify trends and develop initial insights

Support budget tracking, pacing, and monthly financial reporting to ensure campaigns are accurately tracked, actualized, and billed

Prepare and distribute weekly status reports and meeting recapsCommunicate proactively with team members to flag questions, risks, or discrepancies

Participate in internal, client, and partner meetings, building confidence and presentation skills

Collaborate cross-functionally with strategy, investment, analytics, and operations teams

Demonstrate curiosity and actively build knowledge of the media, beauty, and cultural landscape

Qualifications

Bachelor’s degree (Marketing, Advertising, Communications, Business, or related field preferred)

0–1 year of relevant experience (internships included)

Strong interest in media, advertising, beauty, and culture

Analytical mindset with comfort working in Excel and data-driven environments

High attention to detail and strong organizational skills

Ability to manage multiple workstreams and meet deadlines in a fast-paced environment

Strong written and verbal communication skills

Collaborative team player with a proactive, solutions-oriented mindset

Eagerness to learn media tools, platforms, and financial processes

Compensation
Pay range: $34,000—$60,000 USD.

Benefits include: health, vision, dental insurance; 401(k); Healthcare Flexible Spending Account; Dependent Care Flexible Spending Account; vacation days; sick days; personal days; paid parental leave; paid medical leave; STD/LTD insurance benefits.

This role is hybrid, requiring three days per week in the office. The remaining two days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in-office days may be adjusted over time, potentially increasing based on business needs.

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