Paid Search Specialist - Automotive Industry

Paid Search Specialist - Automotive Industry
As a Dealer Alchemist Paid Search Specialist, you will be assisting in leveraging our technology, paired with your experience to help our clients succeed in their goal through paid media spends. While automotive experience is preferred, further training can be provided to the right individual.

Job Duties

Monitoring budgets and overseeing search platform accounts

Tracking KPIs

Auditing website inventory levels

Monitoring purchased media to ensure that the advertisements appear as planned

Assist with ad copy as needed

Assist in writing out SOPs for aspects of search

Proof Checking Setups / QA

Campaign Management - Oversee accounts on Google and Microsoft Ads

Keyword Research - Be involved in audience / location targeting

Bid Management - Monitor budget and adjust bids as applicable

Write clear and concise copy for adverts

Suggest and develop new campaigns

Keeping up to date of PPC and SEM trends

Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards

Requirements

Strong communication skills, including written and verbal communication, are required, along with the ability to work independently with good critical thinking skills

Knowledge of Paid Media is required

Proficient knowledge of Google Ads, Microsoft Ads, and Google Merchant Center is essential

General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building events and URL-based goals (will be trained on if needed for a desired individual)

Proficiency in Google Workspace and Drive

Demonstrated problem-solving capabilities

Professional and respectful demeanor in dealing with internal and external business partners

Effective time management in a professional setting

Collaborate effectively in a team environment and must be an organized and flexible team player

Integrity and optimism, regardless of the situation

Use information, data, and resources to proactively identify and solve problems to get the job done

Experience in data analysis and reporting. Experience with Zoho, Jira, and Slack is a plus. Basic knowledge of Excel/Google Sheets and GA4 is also required

Analytical thinking with strong math skills is mandatory

Google Ads, Google Display, Google Search certification

Benefits

$60,000/yr - $70,000/yr

Unlimited Vacation – We manage 100% by objective

401K with matching

Paid Professional Development

Bronze Level Healthcare, Dental, and Vision Included

We are an equal opportunity employer and welcome applications from all qualified individuals.

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