SCV Marketing Specialist | Orange, TX

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Title:

SCVMarketing Specialist

Location:

SCV Marketing Department – Lutcher Theater Office

Reports to:

Director of Marketing

Classification:

Exempt, Full-time

Job Summary:

The purpose of this role is to ultimately increase and sustain engagement and attendance at the Stark Cultural Venues (SCV) by contributing to all facets of the SCV Marketing responsibilities. This position is responsible for creating compelling content through storytelling, graphic design, and social media management.

Essential Duties and Responsibilities

Assist the SCV Marketing Team to strategize, create and implement dynamic and effective marketing and promotional initiatives for ongoing and unique programs

Work closely with the venue directors and staff to promote events, daily happenings, updates and items of interest to drive engagement and attendance.

Working with the Director of Brand Design, create, develop and distribute graphic design content for various platforms and channels ensuring content aligns with organization’s goals, venues’ purpose statements, brand identity and target audience and raises brand awareness for SCV and their programmatic opportunities

Daily create, implement and manage social media/marketing content (Facebook, Instagram) for Shangri La Botanical Gardens, Stark Museum of Art and The W.H. Stark House

Daily monitor all social media pages to respond timely to social media posts/inquiries

Work with the SCV Marketing Team to develop and maintain collaborative robust and dynamic content calendar

Facilitate monthly social media planning meetings with venue directors or designees

Monitor, collect and report social media analytics by tracking content performance using analytics tools, and making data-driven decisions to enhance content effectiveness

Conduct research to identify and adapt to audience preferences, industry trends and emerging technologies and platforms

Attend scheduled venue events and programs to capture photographs, videoand other media for promotional purposes

Make media appearances and public speaking events as needed

Write and distribute press releases promoting venue events and programs as needed

Create and send promotional and informative emailsas needed

Represent marketing team and venues at internal and external meetings as assigned

Assist with SCV events operations as needed

Expectations

Perform work functions to create the highest quality results

Support Foundation’s goals and values and further Lutcher missions

Provide courteous, professional, timely and accurate service and support to all patrons, visitors, vendors, volunteers and co-workers

Give and welcome feedback; contribute to building a positive team spirit

Follow policies and procedures; maintain appropriate records, complete administrative tasks correctly and on time

Follow safe work procedures, report potentially unsafe conditions; notify supervisor of damages, defects, or the need for repairs that could prevent deterioration of equipment or possible injury to employees or others

Maintain proficiency in all computer related programs to perform job duties

Proof-read marketing materials for accuracy and proper credit

Education:

Bachelor’s degree in Marketing, Visual Arts, Digital Media, Graphic Design, Communications, or related field required

Education/experience in Arts Marketing preferred

Experience/Skills/Abilities:

Experience in marketing, proficiency in graphic design and building a social media community, social media analytics, skills/knowledge in Meta Business Suite/social media scheduling platform, excellent writing skills, photography, and video filming/editing for social media; strong visual and design sensibility with the ability to maintain brand consistency across platforms, proven ability to create compelling content and storytelling that interprets art and cultural programming for diverse audiences; knowledge of print production, desire to learn and think for oneself; self-starter, detailed, and accurate.

Additional Requirements:

A valid driver’s license, good driving record and adequate insurance coverage as specified by Foundation policy.

Personal Characteristics

Be committed to and enthusiastic about Lutcher Theater and Stark Foundation missions

Be a highly motivated self-starter with a hands‑on work ethic

Use good judgment, mature thinking and managerial savvy

Be outgoing and a people person

Have a positive, can‑do attitude and a sense of humor

Physical Demands:

For the duties of this job, the employee is regularly seated at a desk. The employee must regularly lift and/or move up to 25 pounds. Other duties include standing for long periods of time.

Work Environment:

For the majority of time, the employee will normally work in a climate‑controlled environment.

Work Schedule:

Core schedule – Monday, Friday 8:30 a.m. – 4:30 p.m. Position requires variable schedule and flexibility, including evening and weekend hours. Long work hours are required during theater productions and SCV programs and events. Local and out of town travel is required.

This Job Description does not necessarily constitute a complete statement of all duties and responsibilities comprising this position nor does it constitute a contract for employment.

About the Organization
The Nelda C. and H.J. Lutcher Stark Foundation is a private operating foundation established in 1961 to encourage and assist education and to improve and enrich the quality of life in Southeast Texas.

The Stark Foundation seeks to continue the legacy of its founders through the programs of:
The Stark Museum of Art,
The W.H. Stark House,
Shangri La Botanical Gardens and Nature Center,
and Frances Ann Lutcher Theater for the Performing Arts, as well as the Miriam Lutcher Stark Contest in Reading and Declamation, a qualified scholarship program for public high school students in Orange County, Texas. Programming is designed to create, and build upon, an appreciation within the community for the fine arts, Stark family history, the performing arts, environmental stewardship, and public speaking.

These venues, programs and activities provide the community and region with rich resources and opportunities for study and enjoyment of the arts, history and nature.

#J-18808-Ljbffr