Senior Marketing Manager, Credit Karma Money - Credit Karma

Overview

We're looking for a Senior Marketing Manager to help grow Intuit Credit Karma Money's primary banking product. You'll support cross-channel lifecycle campaigns focused on acquiring new banking users, activating direct deposit, and driving long-term engagement. You will develop a deep understanding of member needs to craft highly personalized marketing messages and experiences that touch millions of members every day. You will have the opportunity to learn from best-in-class growth marketers, and continue to build a strong foundation for your career.

Responsibilities

Drive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-app

Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation

Use data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders

Independently size and prioritize growth opportunities that drive your KPIs

Partner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages

Partner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with members

Own the experimentation roadmap and long-term learning agenda for growth (scope varies by level)

Steer complex, cross-functional projects

Contribute to a collaborative team culture; at higher levels, mentor and support junior marketers

Qualifications

5+ years professional experience in performance or growth marketing

High data acumen; data-driven decision-maker

Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale

Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations

Hands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependencies

Highly organized and detail-oriented

High energy and positive attitude with a "can do," solution-oriented mindset

Advanced Microsoft Excel and Google Sheets skills

Marketing experience in high-growth fintech, neobanking or personal finance industries highly preferred

Experience running large-scale incentive programs

SQL, BigQuery, and HTML familiarity a plus

Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science) a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area - $132,500 - $179,000

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.