Marketing Specialist

Marketing Specialist (Content & Lifecycle)

Location:

Hybrid / Mystic, CT

Type:

Hourly (with path to full-time)

1. Why This Role Exists
The Just Brand has strong products, strong retail stores, and a growing wholesale business — but we are currently underpowered in marketing.

We are not looking for someone to “set strategy.”

We are looking for someone to

own execution and help us build a consistent marketing engine.

This role exists to:

Create and manage high-quality content

Support and improve our email marketing program

Bring consistency and responsiveness to our marketing channels

Help us operate like a real, disciplined brand — not sporadic posting

2. What You’ll Actually Do
This is a

hands-on, execution-heavy role .

Content Creation & Photoshoots (Core Priority)

Plan and coordinate seasonal photoshoots (quarterly or as needed)

Source models, locations, and logistics

Work directly with our Creative Director to execute shoots

Ensure we always have fresh, usable content

You are the

operator behind content , not the photographer or designer.

Social Media Management (Primary Channel: Instagram)

Manage and post across:

Just Brand

Just Mystic

Just Portsmouth

Maintain a consistent posting cadence (posts, stories, reels)

Respond to DMs and engage with customers

Turn photoshoot content into ongoing social content

Email Marketing (Highest ROI Channel)

Work directly with our email marketing partner

Provide content, images, and campaign inputsHelp align emails with:

Product drops

Retail moments

Seasonal timing

Ensure consistency and quality of outgoing campaigns

Light Channel Expansion (Secondary)

Assist with:

LinkedIn posts (company credibility)

Pinterest (content distribution)

Help test new channels over time (not a priority initially)

3. What This Role Is (and Isn’t)
This role is:

Highly execution-focused

Detail-oriented and operational

Fast-moving and hands-on

Closely tied to real business outcomes

This role is NOT:

A high-level “brand strategist”

Purely creative without operational ownership

Detached from the day-to-day business

4. What Success Looks Like
First 60–90 Days:

Consistent posting across social channels

First photoshoot planned and executed

Email campaigns feel more cohesive and on-brand

Clear improvement in marketing organization

3–6 Months:

Reliable content pipeline (no scrambling for assets)

Strong coordination between content, email, and retail moments

Social presence feels active, current, and intentional

Marketing supports revenue (not just activity)

5. Who This Is a Fit For
This role is ideal for someone who:

Is early in their career (recent grad or 0–2 years experience)

Wants real ownership and responsibility quickly

Is both

creative and organized

Is comfortable figuring things out without perfect structure

Cares about aesthetics, brand, and details

Bonus if you:

Have experience running Instagram accounts

Have helped coordinate shoots or create content

Understand basic email marketing tools or workflows

6. Structure & Growth

Starting as an hourly role

Opportunity to grow into a full-time position

Potential to expand into broader marketing ownership over time

7. Compensation & Time Commitment

This is an hourly role, expected to start around 15–25 hours per week.

To start, compensation is expected to be in the range of $20-21/hour, depending on experience and fit.

Hours may flex slightly based on photoshoots, seasonal needs, and workload

8. How We Work
We value:

Clarity over complexity

Consistency over intensity

Execution over ideas

This role is about

showing up every day and making the brand better, piece by piece.

About The Just Brand
Founded in 2021, The Just Brand is a design-forward brand and product studio creating premium apparel, headwear, and lifestyle goods rooted in coastal and classic American style. We blend influences from prep, sport, and streetwear, focusing on timeless silhouettes, quality materials, and thoughtful details.

We operate two retail stores — Just Mystic in Mystic, CT and Just Portsmouth in Portsmouth, NH — and partner with retailers, institutions, and brands nationwide to design and produce custom wholesale collections.

We build modern classics for real life.

Your Town’s University Store™.

#J-18808-Ljbffr