Position
Job Title: Director, Marketing & Special Projects - Americas
Reports to: Chief Communications & Image Officer - Americas
Job Purpose
In close partnership with the Chief Communications & Image Officer, the Director, Marketing is responsible for the local implementation of the marketing strategy. In this role, the Director Marketing will focus on driving cultural relevance and elevating brand perception as well as in-store and client experiences through innovative storytelling, strategic partnerships, cohesive marketing initiatives, and special projects that support key business priorities and brand objectives.
Responsibilities
- Marketing Strategy & Execution - developing comprehensive marketing strategies to support brand image and increase retail sales annually.
- Narrative & Seasonal Storytelling - own and implement narrative of key moments, product launches, and seasonal moments translating creative direction into marketing stories - define hero products, key messages and storytelling that drive desirability.
- Marketing Calendar - build and lead the master calendar aligning all functions.
- Partnerships & Cultural Programming - identify & develop brand partnerships, cultural moments, and institutional collaborations that elevate perception & relevance. Create and cultivate creative communities with a focus on institutions and individuals to create moments with.
- Retail & Client Experience Integration - partner with retail & client teams to translate marketing concepts into elevated in-store and client facing experiences - development of brand events & cultural programming for the HOD and priority markets.
- Special Projects - support and lead special projects across the region, partnering cross-functionally to drive strategic initiatives, key business priorities, and high impact brand moments.
- Direction and assist in the hiring and development of the marketing team.
- Closely work with global communication and creative teams to ensure a cohesive brand message is delivered.
Skills and Competencies
- Ability to react to change of business demands and fast-paced market trends.
- Excellent communication, presentation, and interpersonal skills.
- Strong planning and organizational skills with a sense of priority and attention to detail.
- Comfortable in making autonomous decisions in a timely manner.
- Ability to negotiate with peers, external groups, and agency partners.
- Ability to relate and work with all kinds of people inside and outside the organization.
- Ability to delegate responsibility to direct reports and foster team development.
- Ability to come up with new, highly creative, and culturally relevant ideas.
- Ability to operate all equipment and programs necessary to perform the job.
Requirements
- Minimum 8-10 years prior marketing experience with a luxury fashion or premium lifestyle brand.
- Proven track record in successful brand storytelling, event execution, partnership development, and management of special projects.
- Ability for frequent travel.
Benefits
The selected candidate will be offered a salary within the range of $150,000 - $165,000 annually, plus bonus eligibility. The salary offered will be dependent upon the candidate's relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
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