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Marketing Communications Specialist

Caterpillar Brazil, Peoria, IL, United States


* **Location:**

Peoria, IL (United States)* **Required Travel:** Up to 10% (Domestic & International)* **Relocation Assistance Offered:** None.* **US Work Sponsorship Offered:** None.* Support execution of go‐to‐market and marketing campaign activities for Service Information System (SIS) and SIS2GO, including creative development and content delivery* Assist in developing and aligning marketing tactics that support defined business objectives and priorities* Conduct market and competitive research to identify opportunities, trends, and insights* Monitor campaign and tactic performance metrics and report on effectiveness* Develop, write, and update customer‐ and dealer‐facing marketing content (USPs, webpages, emails, brochures, videos) under guidance* Maintain accurate and timely marketing materials across platforms and channels* Support internal marketing communications to ensure alignment with changing business scenarios* Collaborate with internal teams and external partners to support coordinated execution.**What You Have (Basic Requirements):**

• **Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

**Collaborating:** Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

• **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

• **Promotion and Marketing Communications:** Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.* Experience supporting marketing campaigns or GTM execution for digital or technical offerings* Familiarity with marketing systems, content management tools, or analytics platforms* Ability to manage individual workstreams independently with guidance* Interest in expanding influence and responsibility over time* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement
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