- A highly collaborative in-house marketing team supporting a multi-location, service-based business with a strong focus on digital performance, lead generation, and customer experience.
- A decentralized operating environment where local markets have unique needs, creating a meaningful opportunity to influence both enterprise strategy and branch-level execution.
- A hands‑on marketing function that owns much of the work internally, while selectively leveraging outside vendor support where it adds value.
- A group that is evolving and refining the structure of its digital organization, creating an opportunity for this person to step into a visible role with real ownership and influence.
WHAT THEY OFFER YOU
- Welcoming, collaborative team culture with leadership describing the team as receptive and positive.
- Visible leadership opportunity to step into a key role overseeing digital marketing as the team continues to grow.
- Chance to shape team structure and future hiring, including influence on how supporting roles are built out.
- Broad scope and strategic ownership across paid media, websites, SEO, lead generation, customer data, and marketing automation.
LOCATION
- On‑site 4 days a week in Charlotte, NC
WHAT YOU WILL DO
- Lead the digital marketing function across paid media, paid social, websites, SEO, and lead generation efforts.
- Oversee and develop the digital team as it grows, providing direction and leadership across core marketing channels.
- Drive lead generation strategy using platforms such as HubSpot and customer data and marketing automation tools.
- Guide website and digital experience initiatives to support business growth across multiple brands and locations.
- Establish digital priorities and manage channel performance in a fast-moving, multi‑brand environment.
- Partner across the organization to strengthen internal digital capabilities and improve overall marketing effectiveness.
- Help assess and refine team structure, including how SEO and related digital functions should be supported over time.
HOW YOU ARE QUALIFIED
- Broad digital marketing leadership experience across paid media, paid social, websites, SEO, and lead generation.
- Proven experience managing marketing in a multi‑brand, multi‑location, or agency environment.
- Knowledge of customer data platforms and marketing automation, including familiarity with tools such as HubSpot and concepts related to CDP.
- Experience in agency‑style or high‑capacity marketing environments where multiple priorities and brands must be managed at once.
- Background in home services is preferred, though adjacent sectors such as hospitality, airlines, franchise organizations, or similarly complex multi‑location businesses may also align.