Senior Media Planner (Mensch) im Data Consultancy Team

Senior Media Planner (Mensch) Im Data Consultancy Team

Dusseldorf, Germany
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP Media is committed to creative transformation. With the power of creativity, we shape a better future for our employees, our customers, our communities, and our planet. This is where WPP Media sets in: As a global media network of WPP, we unite the best platforms, talents, and partners to create new opportunities for limitless growth in a connected media world.
Das Bieten Wir Dir:

Work-Life-Balance: With our flexible working hours & remote work you can shape your daily routine as it suits you. You can also compensate for overtime.
Vacation Mode On: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are off.
Wellbeing First: Health benefits, attractive pension plans, and mental health awareness days put your health at the center.
Practice Makes Perfect: Unfold with our diverse training opportunities and use our internal career programs for your development in the WPP network.
More Than Just A Job: You can look forward to unforgettable events, employee discounts, and further highlights like the job ticket, wellhub, or the job bike.
Be Yourself: Everyone is welcome here - diversity and equal opportunities are close to our hearts.
Das Bewegst Du:

As a Senior Media Planner (Mensch) in our Data Consultancy Team, you are a driving force for innovation and strategic excellence for our major client Procter & Gamble. Your role focuses on leading new projects, questioning the status quo, and providing expert knowledge that goes beyond traditional campaign planning. You shape the future of the media strategy and empower the in-house team of our client with your expertise.
Strategic Customer Leadership: You take over the independent guidance and consultation of the customer and coordinate all internal and external stakeholders, from experts to activation managers.
Digital Media Planning: You bring your deep expertise in digital media planning, with a strong focus on social (Meta, TikTok), programmatic, and retail media, to actively develop future-oriented strategies for a market-leading customer.
Project Leadership & Innovation: As the responsible lead for strategic initiatives within the joint action plan, you manage the communication, progress, and success of important projects such as the optimization of planning tools or the development of media upskilling workshops.
Media Consultancy: You act as an extension of the P&G in-house planners and empower them with your expertise on topics such as AI usage, streaming behavior, and competitive analyses.
Data Management & Analysis: It is your responsibility to update the Media Consumption Deck (MCD), where you safely interpret large datasets in tools like PowerBI to support the annual strategy of the customer.
Process Optimization & Tool Maintenance: You dive deep into the engine room of technical media planning, proactively question the status quo, and drive the maintenance and development of central planning tools.
Das Zeichnet Dich Aus:

Funded Media Planning Experience: You bring several years of experience in media planning and are proficient in using common tools such as Nielsen, B4P/MDS, or Medimach in practice.
Digital Expertise: Your passion and deep expertise lie in the digital media landscape, particularly in the areas of social media (Meta, TikTok), programmatic, and retail media; at the same time, you have a solid understanding of the effects of offline media.
Analytical Strength: With your strong affinity for numbers and your openness to technical tools like PowerBI, you can safely interpret large datasets and prepare them for strategic decisions.
Innovative & Proactive Mindset: You think beyond the box, question existing processes, and drive the development of projects and strategies with initiative and creative solutions.
Excellent Communication Skills: You communicate confidently and persuasively in German and English and are skilled at leading complex projects and coordinating diverse stakeholders as a central contact person.
Structured Project Leadership: In the management of projects and initiatives, you demonstrate organizational talent and a structured approach to ensure progress and success even in non-campaign-related tasks.
Furthermore, you are: #communicative #proactive #analytical
If you find this job exciting, we explicitly encourage you to apply, even if you cannot provide every qualification listed above.
Arbeiten Bei WPP Media:

At WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the benefits of the global network of WPP Media and WPP to continue developing and learning at the forefront of marketing and advertising. We live diversity and cohesion through numerous employee resource groups and regular internal events - for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.
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