EMEA Channel GTM Manager (M/W/D) - Qualcomm - Remote, Germany

Job Title: EMEA Channel GTM Manager in Germany

At Qualcomm, we invent breakthrough technologies that transform how the world connects, computes, and communicates. For over 35 years, Qualcomm has been the world's leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. We perfected processing for the smartphone, and now encompass many different verticals and products. From compute to automotive to gaming—you'll find Snapdragon branded technologies making a difference. In 2023, we launched Snapdragon X Series - the most powerful, intelligent, and efficient processor for Windows in its class. Designed for this next era of modern AI computing, these cutting-edge devices deliver unparalleled performance, multi-day battery life, and advanced AI capabilities, redefining the personal computing experience.
As a EMEA Channel GTM Manager in Germany you will engage across a select portfolio of Distributors and leading Channel Partners to define strategic marketing programs and GTM plans that drive market awareness, preference, and demand for Snapdragon-based compute devices in the Commercial Channel. You will collaborate with channel counterparts including Marketing, PAMs and OEMs to develop and implement omni-channel marketing programs, joint OEM campaigns, demand generation initiatives, pipeline acceleration activities, seller enablement motions as well as joint PR and event marketing that deliver significant ROI and meet performance goals.
This role requires a strategic thinker with excellent relationship-building skills and a strong understanding of marketing channels and tactics as well as a comprehensive knowledge of the IT industry – with strong focus on the Commercial Compute Channel. This is a fast-paced role where you will work with multiple teams across various time zones. The ideal candidate has in-depth knowledge of the regional market and expertise in driving customers down the marketing funnel. They possess extensive experience in developing and managing marketing programs and GTM plans across multiple partners and have a proven track record in scaling sales enablement efforts to drive partner awareness and advocacy.
Key Responsibilities:
Channel Relationship & Partner Management
OEM
HQ/EMEA
Campaign Management
Event Management
Skills/Experience
8 + years Commercial Channel and Marketing experience ideally from the compute industry.
Strong understanding of how the Commercial Channel and OEMs operate and sell, possess a deep understanding of the marketing funnel and tactics, as well as lead generation and nurturing tactics and tools.
Experience in negotiating and managing MDF Programs.
Skilled in defining and executing B2B and Channel programs to effectively drive customers down the funnel.
Creative problem solving with strong analytical and project management skills.
Ability to communicate and evangelize both internally and externally.
Proven experience in working on new projects and establishing new ways of working.
Comfortable driving cross-functional team alignment to create a comprehensive plan, identifying dependencies and critical issues/paths.
Experience in analyzing and reporting on the effectiveness of marketing programs and GTM plans and adjusting strategies as needed within established KPIs.
Preferred Qualifications
8+ years of Commercial Channel and marketing experience ideally from the compute industry.
Master's degree in business or technology is preferred.
Business level English and German is required, additional languages a plus.
Excellent communication and interpersonal skills.
Proven ability to build trusting, collaborative relationships and rapport with senior business stakeholders & Channel Partners.
Strong capability to convey information clearly and accurately with great credibility.
Highly organized, resourceful, and adaptable.
What's on Offer
Friendly and collaborative working environment
Salary, stock and performance related bonus
Maternity/Paternity Leave
Employee stock purchase scheme
Matching pension scheme
Education Assistance
Life, Medical, Income and Travel Insurance
*References to a particular number of years experience are for indicative purposes only. Applications from candidates with equivalent experience will be considered, provided that the candidate can demonstrate an ability to fulfill the principal duties of the role and possesses the required competencies.
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