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Business Development Manager - App Advertisers

Baidu, Inc., San Francisco County, CA, United States


Job Title: Digital Advertising Sales manager (Hunter | App Advertisers)

Location: United States


Quota-Carrying Role

About the Role

We are hiring quota-carrying Digital Advertising Account Executives to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).


Key Responsibilities

* Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.

* Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.

* Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.

* Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.

* Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.

* Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.

* Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.

* Represent the company at industry events, conferences, and client meetings as needed.


Qualifications

* Bachelor’s degree or above, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.

* Demonstrated hunter mentality, with a track record of sourcing and closing new business.

* Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.

* Solid understanding of mobile UA ecosystems, including programmatic buying, DSPs, and performance-based pricing models.

* Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.

* Strong communication, negotiation, and presentation skills.

* Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.

* Fluent Chinese Mandarin is a plus; experience working with global advertisers is preferred.


What We Offer

* Competitive base salary plus performance-based commission

* Exposure to global app advertisers and international markets

* High level of ownership and autonomy

* Career growth opportunities within a fast-growing advertising business