Director of Digital Advertising (On Site - Washington, DC)

Rational 360 is hiring a Director of Digital Advertising to help lead and manage the firm's digital advertising campaigns. Candidates must have experience managing paid digital promotion, be well-versed in online and social media communications, and ideally will have experience in agency or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.
In this role, you will help develop and oversee the digital strategy for client accounts, including acquisition and activation ads, education and persuasion ads, online fundraising, and social media. Directors engage in daily client consultation, strategy development, and high-level management of media relations campaigns.
About Rational 360

Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.
With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.
5+ years of experience executing digital campaigns, with at least 3+ years in a dedicated digital advertising role
Hands‑on‑keyboard experience with the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, StackAdapt, Simpli.fi, Liveramp, or other programmatic platforms
Experience in multiple aspects of digital campaign management including creative development, campaign setup, ad trafficking, optimizations, and reporting & analysis
Experience managing ad campaigns with different goals, including acquisition, fundraising, persuasion, education, and traditional marketing
Experience working alongside client teams to develop multi‑channel campaigns to help meet short‑term and long‑term advocacy and fundraising goals across various digital platforms (email, social media, SMS, and websites)
Ability to manipulate and analyze data in reporting systems such as Excel
Strong attention to detail, with the ability to handle multiple projects simultaneously
Willingness to learn new skills and strategies, both in professional development and experiential settings
Ability to set client‑specific goals and drive toward them
Ability to work both independently as well as part of a close‑knit team
Excellent verbal and written communication skills
Proven ability to develop creative, strategic digital solutions to communications challenges
Experience managing clients and/or project teams
Bachelor’s Degree
Why Join Rational 360?

Collaborative, mission‑driven team environment
Exposure to high‑impact work across public affairs, communications, and digital
Competitive compensation and benefits
Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in‑person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays
Salary range for this role is 82,500 to 98,000 USD annually.
This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.
Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.

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