Director, Brand Marketing

Farmacy Beauty Director Role

Farmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC. Our mission is to cultivate conscious beauty. We believe good skin is rooted in healthy ingredients. We focus on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective formulas.
We are looking for a Director to help lead the overall brand and product strategy for Farmacy Beauty. This person will be responsible for the development of brand campaigns, consumer-first storytelling and product pipeline development. In this role, you will collaborate closely with the Consumer Marketing Teams, Creative, Product Development, Sales, and Digital teams (as well as key retailers and external partners) in the execution of our key brand priorities. You will report to the Sr. Director of Global Brand Marketing, and have people manager responsibilities.
Key Responsibilities

Brand Management Support
Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy's growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
Support development of marketing calendar and program classifications (Budget Planning)
Continuously protect & calibrate the articulation of our brand across touchpoints to ensure brand equity & resonance
Brand Storytelling - 360 Campaign & Activation Management
Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
Lead and oversee the development of strategic Go-To-Market drivers within the context
Lead and oversee the end to end go-to-market campaign process, planning & communication
Oversee recaps & launch post-mortems
Work with Copywriters to reflect the brand voice
End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio
Manage innovative product development + pipeline strategy in support of Farmacy's strategic direction and priorities
Oversee the development of key new product development building blocks (e.g. insights, SOP)
Lead and oversee new product messaging, claims development + educational support
Identify white space opportunities
Retailer + Promotional Support
Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
Partner closely with Sephora and International sales leaders to develop global strategies that support the core business + accelerate new product launches
Support promotional marketing activities (kits & sets, merchandise strategy)
Day-to-Day Business Management
Prepare and support presentations for management meetings
Own budget management for key marketing spend buckets
Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development