Social Media Strategist - Los Angeles or New York (New York)

Title: Social Media Strategist
Location: Los Angeles or New York
Company: Upland Workshop

About Upland Workshop
Upland Workshop is a boutique media and strategic communications firm that works with high-profile founders, executives, investors, and cultural figures to shape how their stories are told. The firm operates at the intersection of narrative, media, and influence—advising clients not just on what to say, but how to show up across modern channels in ways that are credible, differentiated, and enduring.

As the media landscape shifts toward first-person storytelling and owned platforms, Upland Workshop is building a more robust social and content capability to support its clients in navigating this evolution.

Role Overview
Upland Workshop is seeking a Social Media Strategist to lead the development of social, content, and channel strategy for a select group of high-profile clients. This role is focused on narrative expression—not customer acquisition, growth marketing, or brand management.

You will work directly with clients and internal teams to define how social media can be used as a strategic storytelling tool—helping individuals articulate their perspective, build relevance, and participate meaningfully in public discourse.

This is not a role within a social media agency. It is a strategic position within a communications advisory firm, where social is one component of a broader narrative and media strategy.

Key Responsibilities
Strategic Development
Design comprehensive social and content strategies aligned with each client’s narrative, positioning, and long-term objectives
Define the role of social media within broader communications, media, and reputation strategies
Identify the right platforms, formats, and cadence based on audience, voice, and intent
Content & Creative Direction
Develop first-person content frameworks that translate complex ideas into compelling, authentic storytelling
Guide tone, voice, and editorial direction across platforms
Partner with writers, designers, and producers to bring content to life
Channel Strategy
Determine how clients should show up differently across platforms (e.g., X, LinkedIn, Instagram, emerging channels)
Establish best practices for engagement, participation, and visibility in relevant conversations
Vendor & Partner Management
Source, evaluate, and manage external vendors, agencies, and production partners as needed
Build a flexible ecosystem of creative and executional support tailored to each client
Client Advisory
Serve as a trusted advisor to senior clients on how to navigate social media thoughtfully and effectively
Provide ongoing guidance on content opportunities, risks, and emerging trends

Qualifications
10+ years of experience in social media and content strategy
Background in private equity, venture capital, media, or similarly complex, idea-driven environments
Experience working with senior executives, founders, or high-profile individuals
Strong editorial instincts and a deep understanding of narrative and voice
Ability to translate abstract ideas into clear, compelling content strategies
Experience managing external vendors and creative partners
High discretion and comfort operating in high-stakes, high-visibility environments

What This Role Is Not
Not a consumer marketing or customer acquisition role
Not focused on performance marketing, growth hacking, or paid social
Not part of a social media agency model or high-volume content production environment

What Success Looks Like
Clients develop a clear, differentiated voice across social platforms
Social media becomes an integrated, intentional part of broader storytelling efforts
Content feels authentic, thoughtful, and aligned with each client’s long-term narrative
Execution is supported by the right mix of internal guidance and external partners