Brand Excellence Manager

Description

Awayday is seeking a Brand Excellence Manager to serve as the primary strategic and executional partner for a portfolio of vacation rental businesses. In this client-facing role, you will act as the day-to-day owner of brand performance, working directly with vacation rental operators to execute Awayday's digital marketing strategy and elevate results across direct booking channels and Online Travel Agencies (OTAs).

Brand Excellence Managers function similarly to account executives or customer success managers, combining relationship management, performance analysis, and hands-on marketing execution. You will conduct monthly strategic check-ins, monitor performance, and translate data into clear, actionable recommendations that drive measurable growth.

To be considered:

As part of our application process, we invite you to complete the Culture Index survey. This survey helps us understand your unique strengths and how you may fit into our team culture. We kindly ask that you complete the survey at the same time you submit your application to ensure a smooth and efficient process. Please copy and paste the link below into your internet browser to complete the survey:

https://surveys.cultureindex.com/s/LYGw6VIQ1B/119421

Requirements

Key Responsibilities

Brand Relationship & Strategy
Serve as the primary point of contact for assigned vacation rental businesses.
Lead structured monthly strategy sessions focused on brand performance, growth, opportunities, and execution priorities.
Build trusted relationships with operators by delivering consistent insights and results.
Clearly communicate strategy, progress, and next steps in a way that is accessible to non-marketers.
Digital Marketing Execution

Execute and support Awayday's digital marketing strategy across:

Website optimization and conversion best practices
SEO and content initiatives
Email marketing and guest lifecycle campaigns
Paid marketing efforts (where applicable)

Ensure brand consistency across all guest-facing digital touchpoints.
Collaborate with internal teams to ensure timely and high-quality execution.
OTA Performance Optimization

Evaluate brand performance across OTAs such as Airbnb, VRBO, and Booking.com.
Identify opportunities to improve and communicate to the appropriate parties:

Listing quality, imagery, and content
Visibility, ranking, and conversion
Review performance and reputation management
Channel mix and reliance on third-party platforms

Educate brands on OTA best practices while aligning efforts with long-term direct booking goals.
Performance Analysis & Reporting

Monitor key performance indicators across direct and OTA channels.
Prepare and deliver monthly performance summaries and insights.
Identify trends, risks, and growth opportunities within each brand's portfolio.
Escalate strategic or performance concerns to the Director of Brand Excellence as needed.
Process & Continuous Improvement

Follow and help refine Awayday's Brand Excellence frameworks and playbooks.
Share learnings, best practices, and insights across the Brand Excellence team.
Contribute feedback to improve tools, reporting, and client engagement processes.
Qualifications & Experience

Required

3-7+ years of experience in digital marketing, account management, customer success, or a related field.
Strong understanding of digital marketing fundamentals (SEO, websites, emails, analytics).
Experience working directly with clients or external partners.
Analytical mindset with the ability to interpret performance data.
Excellent communication, presentation, and relationship-building skills.
Highly organized and comfortable managing multiple clients simultaneously.
Preferred

Experience in vacation rentals, hospitality, travel, or real estate.
Familiarity with OTA platforms (Airbnb, VRBO, Booking.com)
Experience supporting multi-location or portfolio-based businesses.
Exposure to revenue management or pricing strategy concepts.
Comfort working in a fast-paced, growth-oriented environment.
Success Metrics

Client satisfaction and retention.
Consistent execution of marketing and brand strategies.
Improved direct booking and OTA performance for assigned clients.
Quality and effectiveness of monthly client engagements.
Contribution to team knowledge and process improvement.