Senior Director of Communications & Marketing

Job Title: Senior Director of Communications & Marketing

Location:

Tice (Fort Myers, FL)

Employment Type:

Full-Time, Exempt

Goodwill Southwest Florida

is seeking a strategic and mission-driven

Senior Director of Communications & Marketing

to build and lead enterprise-wide marketing, branding, and communication initiatives. This executive-level role drives

brand awareness, donor and customer engagement, revenue growth, and community impact

through innovative, data-driven, multi-channel strategies.

Key Responsibilities:
Develop and execute

comprehensive marketing and communications strategies

across digital, traditional, and experiential channels.
Lead

brand positioning, public relations, and crisis communications

to strengthen organizational reputation.
Partner with executive leadership to align marketing initiatives with organizational goals and performance metrics.
Analyze market trends, customer and donor insights, and competitive data to drive

measurable outcomes.
Build, mentor, and lead a

high-performing marketing and communications team.
Oversee marketing platforms, tools, analytics, and CRM systems.
Manage vendors, agencies, and contracts, ensuring SLAs and budget alignment.
Drive cross-functional collaboration with fundraising, operations, and support teams.
Represent Goodwill at community events and external engagements.
Support organizational transformation and change initiatives.
Qualifications:

Bachelor's degree in

Marketing, Communications, Business Administration , or related field (Master's preferred).
7+ years of progressive leadership experience in

marke

ting and communications.
Proven success delivering

data-driven marketing strategies

and measurable business results.
Strong experience in

brand management, digital marketing, and analytics.
Excellent leadership, project management, and communication skills.
Experience in

nonprofit marketing, donor engagement, or community relations

strongly preferred.
Valid driver's license and ability to travel throughout the region; occasional evenings/weekends required.
Why Goodwill?

Mission-driven nonprofit organization
Collaborative leadership team
Opportunity to impact and change lives across Southwest Florida
Benefits & Perks

Medical, dental, vision insurance
403(b) retirement plan
Paid time off (PTO) and paid holidays
Employee Assistance Program
Employee discounts
Tuition Reimbursement